Offer Testing Operator for Shopify DTC Meal Delivery Brand

We’re looking for someone who can help us test stronger front-end offers for an Australian DTC fresh meal delivery brand. The goal is to increase new customers while keeping blended CAC at or below A$80. We want practical offer tests that can improve conversion without damaging margin or long-term customer quality. Before moving further, we’d like you to send one MVT/Test Investment Gate for the first offer test you would run. Please include: What offer you would test first Why that offer is the best first test The single variable you would change What you would keep constant Primary metric and read window What result would make you SCALE, KILL, or WAIT We’re not looking for a full strategy. We’re looking for one clean offer test that can be measured properly.