Ongoing B2B Digital Marketing Manager or Small Agency — SEO, Google Ads, Meta Ads and LinkedIn Ads

About 5trak 5trak provides custom shadow boards and visual management systems for Australian industrial workplaces. Our customers and prospects operate in sectors including: Food and beverage Manufacturing Agriculture Mining Aerospace Other structured or compliance-focused operational environments Typical stakeholders may include operations managers, plant managers, maintenance leaders, continuous-improvement and Lean managers, quality managers, food-safety teams, safety managers, procurement teams and business owners. The role We are looking for a senior digital marketing professional or small specialist agency to take ongoing responsibility for: SEO Google Ads Meta Ads LinkedIn Ads Analytics and conversion tracking Landing-page improvement Lead-generation reporting Coordination of supporting content and creative work The purpose of the role is to generate and improve qualified sales enquiries, not simply increase website traffic, impressions, clicks or social engagement. We do not expect every advertising platform to receive budget immediately. The successful applicant must audit the opportunity, challenge our assumptions and recommend which channels should be prioritised. We expect Google Search and SEO to be assessed early because they can capture existing demand, while Meta and LinkedIn should be used where audience targeting, retargeting or campaign economics justify the investment. Initial 90-day objectives During the initial engagement, the successful candidate will be expected to: Establish accurate measurement. Understand 5trak’s target customers and sales process. Audit current organic-search visibility and advertising accounts. Identify high-intent search opportunities. Develop a prioritised 90-day acquisition plan. Launch or improve selected campaigns. Establish baseline conversion and lead-quality metrics. Recommend landing-page, content and website improvements. Produce clear reporting tied to enquiries and commercial outcomes. Scope of work 1. Analytics and tracking Review and configure, where required: Google Analytics 4 Google Tag Manager Google Search Console Google Ads conversion tracking Meta Pixel and associated conversion events LinkedIn Insight Tag and associated conversion events Website enquiry forms Telephone-link and email-link tracking Download tracking Campaign URL tracking Spam and duplicate-lead filtering CRM or lead-status reporting where systems permit Looker Studio or equivalent reporting dashboard All tracking must be documented and tested. 2. Customer and channel strategy Develop and maintain: Ideal-customer profiles Priority industries Priority job functions and decision makers Geographic targeting Search-intent categories Customer pain points Exclusion criteria Competitor and category observations Channel roles Budget recommendations Lead qualification definitions Campaign testing roadmap The strategy must reflect the realities of a niche industrial B2B sales cycle. 3. SEO Ongoing SEO responsibilities may include: Technical SEO reviews Search Console monitoring Keyword and search-intent research On-page optimisation Page-title and description improvement Internal-linking improvement Content-gap analysis Lean, 5S and visual-management content strategy Industry and solution-page optimisation Case-study optimisation Content briefs FAQ and supporting-resource recommendations Structured-data recommendations Monitoring rankings, organic conversions and qualified leads Ethical authority and link-acquisition recommendations We are not interested in bulk, low-quality backlinks, automated article publishing, keyword stuffing or guaranteed rankings. 4. Google Ads Google Ads responsibilities may include: Account and campaign audit Search campaign structure Keyword research Negative-keyword management Geographic targeting Audience observation and exclusions Ad-copy creation and testing Conversion-action review Bid and budget management Search-term analysis Competitor and impression-share analysis Landing-page alignment Call and form tracking Lead-quality review Ongoing optimisation Campaigns should be built around meaningful industrial enquiries, not low-value traffic. 5. Meta Ads Meta Ads should initially be used where evidence supports the channel, potentially including: Website retargeting Case-study promotion Video or educational content Lookalike or customer-based audiences where appropriate Lead-generation tests Industry-awareness campaigns Creative and audience testing The successful applicant must explain when Meta should and should not receive budget for this business. 6. LinkedIn Ads LinkedIn responsibilities may include: Campaign Manager review Industry and company targeting Job-function and seniority targeting Account-based campaign tests Website retargeting Lead-generation forms Case-study and resource promotion Audience-size and cost analysis Exclusion management Lead-quality assessment LinkedIn campaigns must be evaluated on qualified-lead economics rather than impressions or click-through rates alone. 7. Conversion-rate optimisation Provide ongoing recommendations relating to: Landing-page messaging Calls to action Enquiry forms Mobile conversion experience Trust and proof Case-study placement Downloadable resources Thank-you pages Lead qualification A/B testing where traffic volume is sufficient Implementation may be completed by a separate developer, but recommendations must be clear and actionable. 8. Reporting Monthly reporting should include: Work completed Advertising spend Leads by source and campaign Cost per lead Cost per qualified lead Website conversion rate Qualified-lead rate Organic-search conversions Priority search visibility Campaign observations Lost or wasted spend identified Landing-page performance Pipeline or opportunity contribution where data is available Tests completed Tests planned Clear next actions Reports should explain what happened, why it happened and what will be changed. A dashboard without written analysis is not sufficient. First-30-day deliverables The first month should produce: Account and tracking audit SEO and website baseline Customer and channel assumptions Conversion-measurement plan Prioritised 90-day roadmap Recommended advertising budget by channel List of immediate technical or campaign fixes Initial reporting dashboard Agreed definitions for lead and qualified lead Campaign-launch or optimisation plan Ongoing monthly deliverables Following the initial audit: Regular campaign monitoring and optimisation SEO implementation or detailed implementation briefs Monthly content priorities New advertising tests Negative-keyword and search-term reviews Lead-quality analysis Landing-page recommendations Monthly dashboard and written report Monthly strategy meeting Prioritised actions for the following month Required experience Applicants should demonstrate: Strong B2B lead-generation experience Experience with considered-purchase or longer sales-cycle products Hands-on Google Ads management Technical and on-page SEO capability GA4 and Google Tag Manager capability Meta and LinkedIn advertising experience Conversion tracking and attribution knowledge Ability to connect marketing metrics to lead quality and pipeline Clear written reporting Experience working with website developers, copywriters and designers The confidence to recommend against a channel when it is unlikely to perform Industrial, manufacturing, workplace-safety, food-production, mining, agriculture or Australian regional-business experience would be highly regarded. Account and asset requirements All advertising and analytics assets must be owned and controlled by 5trak. This includes: Google Ads Google Analytics Google Tag Manager Google Search Console Meta business assets Meta advertising accounts LinkedIn pages and advertising accounts Reporting dashboards Audience data Creative files Landing pages Conversion data The successful applicant will receive an appropriate level of user or partner access. We will not share personal passwords, and we will not run campaigns from accounts owned solely by the freelancer or agency. All campaign structures, data, creative assets and documentation created during the engagement must remain available to 5trak after the contract ends. Application instructions Please answer every question below. Provide two or three examples of relevant B2B lead-generation accounts you have managed. Prioritise examples involving industrial, manufacturing, technical or considered-purchase products. State the approximate advertising spend, your exact responsibilities and the commercial results. Explain how you would prioritise SEO, Google Ads, Meta Ads and LinkedIn Ads for a niche Australian B2B business. Explain how you determine whether a lead is qualified. Describe your GA4, GTM and conversion-tracking experience. Provide a redacted example of a monthly report or dashboard. Explain how you would report marketing contribution where the sales cycle may take several weeks or months. Describe your approach to landing-page testing where website traffic is relatively low. State whether you are an individual freelancer or an agency. Identify the person who would directly manage the account. Disclose all subcontractors or additional team members who would access our accounts. Provide your proposed monthly retainer or hourly structure. Clearly state what is and is not included in your fee. Recommend an initial media-spend range, but do not guarantee results. Confirm your availability for monthly meetings during Sydney business hours. Begin your proposal with the words QUALIFIED LEADS. Generic proposals listing marketing services without addressing industrial B2B lead generation will not be considered. How performance will be evaluated The role will be evaluated primarily on: Tracking accuracy Quality of strategy and prioritisation Qualified enquiries Cost per qualified enquiry Improvement in website conversion Organic-search contribution Advertising efficiency Commercially useful reporting Transparency Responsiveness Quality of ongoing recommendations Impressions, clicks, follower growth and ranking movements may be supporting indicators, but they are not the principal commercial outcome. Initial contract structure The initial engagement will be a paid 90-day trial. At the end of 90 days, we will assess: Measurement and account setup Work completed Lead quality Campaign learning SEO progress Reporting quality Communication Recommended next-stage strategy Strong performance may lead to a longer-term ongoing engagement.