Ongoing Graphic Designer for DTC Wellness Brand: Ads, Email, Web & Packaging

We are an established premium health and wellness supplement brand looking for an experienced graphic designer to become a long-term extension of our marketing team. Our immediate needs are paid social ad creatives and weekly email banners, but the right designer will also support website pages, ambassador campaigns, product mockups, packaging and label design, and other ongoing brand initiatives. This is not a one-time project. We are looking for an individual freelancer who can learn our brand, understand our products and customers, and consistently create work that is visually strong, on-brand, and built to perform. What we need Recurring weekly and monthly work: • Create 2–3 design options for a weekly email newsletter banner. Each banner should reflect the topic of the email or featured article, include the supplied headline and logo, and be delivered in a landscape format. • Create approximately six static Meta and Instagram ad creatives each month for our featured Product of the Month. • Develop meaningfully different concepts for A/B testing, not simply color changes or slight variations of the same design. • Translate supplied product benefits, approved copy, testimonials, ingredients, and campaign direction into clear, compelling visual concepts. Additional projects may include: • Website landing pages and product page graphics • Ambassador and influencer campaign creatives • Product mockups, image compositing, and label replacement • New product labels and packaging updates • Promotional campaigns and product launches • Amazon, wholesale, educational, and sales materials Our visual direction We want work that feels clean, modern, premium, credible, and scientifically grounded while still being visually interesting enough to stop the scroll. Our strongest creative typically falls into three categories: • Clean, product-centered designs with strong visual hierarchy • Science, ingredient, or benefit-focused concepts • Lifestyle or social-proof concepts featuring people, testimonials, or real-world product use We are moving away from generic stock-heavy wellness imagery, overly decorative designs, and creative that looks polished but does not clearly communicate the product or its value. What we are looking for • A strong portfolio featuring paid social ads, email creative, and DTC or consumer-product design • Experience with health, wellness, supplements, beauty, food, beverage, or another premium CPG category • An understanding of direct-response creative and what makes a static ad stop attention and convert • Strong product compositing, retouching, typography, and layout skills • Experience working with product mockups and accurately applying labels to bottles or packaging • Packaging and print-production experience, including dielines, bleeds, CMYK files, and print-ready artwork • Ability to follow established brand guidelines while bringing forward original ideas • Good communication, organization, and dependable turnaround times • Proficiency in Adobe Photoshop and Illustrator. Figma experience is also helpful. • Ability to deliver organized, editable source files along with final web-ready or print-ready assets Because we work in the supplement industry, attention to detail is essential. Product labels, ingredients, claims, and supplied copy must remain accurate. The designer should never introduce unsupported medical claims or alter approved product information. How we will work together Our marketing team will provide the campaign objective, approved copy, product assets, brand references, and examples of previous creative. Initial concepts will be reviewed internally, followed by a reasonable revision process. We expect a consistent baseline of weekly and monthly work, with additional projects assigned as needed. Responsiveness is important because some campaigns will have firm launch dates. Paid trial Shortlisted candidates will be invited to complete a small paid trial using supplied assets and copy. The trial will likely include two static social ad concepts and one email banner. We do not request unpaid speculative work. How to apply Please include: Three to five portfolio examples most relevant to this position. At least one should be a paid social ad or campaign for a consumer product. An example of an email banner, website graphic, or landing page you designed. Any examples of packaging, label design, product mockups, or product-image compositing. A short explanation of how you would turn one product and one set of approved copy into six genuinely different concepts for A/B testing. Your typical turnaround time and weekly availability. Confirmation that you personally will complete the work. We prefer to work directly with an individual designer rather than an agency. Please begin your proposal with the words “Conversion Creative” so we know you reviewed the full posting.