Online Fitness Business Builder – Social Media, Funnels & Automation

Please review my Instagram before applying and briefly explain what you would improve to turn the current content into a consistent lead-generation system. https://www.instagram.com/wael__labidi?utm_source=qr I am a personal trainer transitioning from face-to-face personal training to a scalable online coaching business, and I’m looking for an experienced Social Media Manager / Online Coaching Growth Specialist to help me build the complete system. This is not just an Instagram management position. I am looking for someone who can help me build the marketing, lead generation, sales, client onboarding, coaching delivery, and automation systems required to successfully transition from in-person training to online coaching. The goal is to build a professional online coaching business that can consistently generate qualified leads, convert them into clients, and deliver an excellent coaching experience with as much automation as realistically possible. Main Responsibilities 1. Social Media & Content * Create and edit engaging fitness-related content, especially Reels * Manage Instagram and Facebook * Develop content calendars and posting strategies * Write captions, hooks, CTAs and marketing copy * Repurpose content across platforms * Develop content ideas specifically designed to generate leads and clients, not just views * Monitor comments and DMs * Analyze content performance and continuously improve the strategy 2. Online Coaching Business System Help me design and implement the complete infrastructure for my online coaching business, including: * Recommend the best platforms and software to use * Help select an online coaching platform/app for clients * Client onboarding system * Workout/program delivery * Nutrition/coaching delivery * Progress tracking * Client communication * Automated reminders and follow-ups * Lead management/CRM * Email/SMS/DM automation where appropriate * Booking and consultation systems * Payment/subscription systems * Client forms and questionnaires * Automated welcome sequences * Client retention and follow-up systems You should be able to look at the entire process from: Content → Lead → DM → Lead Capture → Qualification → Sales Call → Payment → Onboarding → Coaching → Progress Tracking → Retention → Referral …and help me build a system around it. 3. Lead Generation & Sales Funnel I don’t want to build a business based purely on followers. I want a system that turns content into qualified coaching inquiries and paying clients. You will help develop: * Lead magnets * Instagram DM funnels * Landing pages * VSL/sales pages where appropriate * Application forms * Consultation/booking funnels * Email sequences * Retargeting strategies * Automated follow-ups * CRM pipelines * Conversion tracking Experience with tools such as ManyChat, Trainerize, GoHighLevel, Kajabi, ClickFunnels, Calendly, Stripe, Zapier/Make, or similar platforms is a strong advantage. You don’t need to use these exact platforms. I want you to be able to recommend the right technology stack based on the business, rather than simply using whatever tools you already know. What I’m Looking For The ideal candidate is NOT simply a social media manager. I’m looking for someone who understands the bigger picture and can help me build an online personal training business from the ground up. You should have experience with: * Fitness/personal training/wellness businesses * Instagram growth and content strategy * Short-form video/Reel editing * Lead generation * Sales funnels * Marketing automation * CRM systems * Online coaching platforms * Client onboarding systems * No-code automation * Email/DM marketing * Conversion optimization Most importantly, you need to understand the difference between: “Getting followers” and “Building a predictable client acquisition system.” Ideal Candidate You are: * Strategic, not just task-oriented * Highly organized * Strong in communication and English * Comfortable researching and recommending software * Experienced in building automated systems * Able to connect different platforms together * Strong with Instagram/Reels * Data-driven and focused on conversions * Comfortable taking ownership of projects * Interested in a long-term relationship rather than a one-off project Important I don’t expect you to already know exactly how I should build everything. I want someone who can audit my current situation, identify what is missing, recommend the right tools/platforms, and then help me implement the system. If you see a better way to do something, I want you to tell me. I’m looking for someone who can think like a growth partner, not someone who simply waits for me to give them tasks. Scope This will initially be a 3–6 month project with the potential to become a long-term position. The first phase will focus on: 1. Understanding my coaching business and target market 2. Building the online coaching infrastructure 3. Selecting and integrating the necessary platforms 4. Creating the lead-generation funnel 5. Building the social media/content strategy 6. Setting up automation 7. Launching and testing the system 8. Tracking results and optimizing it over time There is potential for the role to grow significantly as the online coaching business grows.