Online business manager/executive assistant

This is not a traditional EA role. We need an Online Business Manager who thinks like an operator, executes like a pro, and treats every task as if the business depends on it — because it does. You will be Ellie's right hand across all three brands. Your job is to remove every operational obstacle so Ellie can focus exclusively on what only she can do: go live, teach, sell, and lead. You own the execution. You figure out the details. You deliver — fast. If you need constant hand-holding, this is not the role for you. What You Will Own KAJABI & FUNNEL MANAGEMENT • Build and maintain landing pages, email sequences, pipelines, and checkout flows across all three brands • Set up and manage three separate email lists (ETM · Fully Funded · Mommy to Millionaire) with proper segmentation and automations • Configure order bumps, upsells, and post-purchase sequences • Monitor funnel performance and flag issues before they become problems COMMUNITY & MEMBERSHIP • Manage the MMFA Club on Skool — approve members, post weekly prompts, pin announcements, moderate community • Coordinate VIP hot seat logistics, challenge registration, and replay access • Ensure new members are onboarded smoothly and feel welcomed immediately CHALLENGE & WEBINAR OPERATIONS • Set up monthly 3-day challenge registration pages, reminder sequences, and post-challenge follow-up emails • Manage evergreen webinar scheduling on EverWebinar (transitioning to Kajabi) for Fully Funded and Mommy to Millionaire • Coordinate livestream logistics — scheduling, tech checks, replay uploads CONTENT DISTRIBUTION • Clip and repurpose daily livestream content into Reels, YouTube shorts, and social posts • Schedule and publish content across platforms using approved tools • Maintain a content calendar across all three brands REPORTING & OPERATIONS • Deliver a weekly metrics report every Monday: revenue, new members, webinar registrations, email open rates, challenge signups • Manage all vendor and tool relationships — Kajabi, Skool, ThriveCart, and any new platforms • Triage email inboxes and DMs across platforms — flag what needs Ellie, handle everything else within 24 hours • Coordinate with Penguin Random House team on book launch logistics and preorder campaigns