Online marketing on Facebook & LinkedIn

We are looking for an experienced Social Media Marketing Specialist to manage paid advertising campaigns on Facebook and LinkedIn for a GPS tracking and fleet monitoring service based in Liberia, West Africa. The primary objective is to generate high-quality B2B leads and demo requests from targeted industries through optimized ad campaigns and funnels. 🎯 Responsibilities Plan, create, and manage Facebook & LinkedIn ad campaigns Build and optimize B2B lead generation funnels (ads → landing page → lead capture/demo request) Write compelling ad copy for business audiences Set up precise audience targeting (industry, job titles, location, interests) Optimize campaigns for CPL (Cost per Lead) and conversion rates Set up and manage tracking (Meta Pixel, LinkedIn Insight Tag, conversion events) Continuously test and improve creatives, audiences, and messaging Provide weekly performance reports with insights and recommendations 📊 Requirements Proven experience in Facebook Ads and LinkedIn Ads management Strong background in B2B lead generation campaigns Experience working with SaaS, logistics, fleet, or service-based industries (preferred) Strong understanding of funnels and conversion tracking Ability to generate qualified leads, not just clicks or traffic Analytical mindset (CTR, CPC, CPL, ROI optimization) Strong communication and reporting skills ⭐ Nice to Have Experience in logistics, transportation, fleet management, or GPS tracking niche Experience with LinkedIn Lead Gen Forms Experience optimizing landing pages for conversions 💰 Budget Open to proposals (please include your monthly management fee or campaign-based pricing) 📩 How to Apply Please include: Relevant experience in B2B or SaaS lead generation campaigns Examples of past results (CPL, leads generated, conversion rates) Your strategy for generating high-quality leads in B2B markets Tools you use for tracking, reporting, and optimization Any LinkedIn Ads experience (if applicable)