Organic Social Media Manager – Premium DTC Jewelry (1-Month Hourly Trial)

We are an established DTC jewelry brand specializing in high-quality, waterproof, and tarnish-free stainless steel pieces designed for modern, everyday luxury. We perfectly blend premium, clean aesthetics with ultimate daily durability. We are looking for a creative, visually driven Organic Social Media Manager to own and elevate our social channels (primarily Instagram, TikTok, and Pinterest). Our goal is to build an engaged community, establish a distinct visual identity, and create a seamless bridge between short-form video entertainment and brand storytelling. We want someone who understands how to mix highly curated aesthetic content with casual, high-converting lo-fi video trends. Structure & Timeline: This project begins as a one-month paid trial on an hourly basis (10–15 hours/week to start). If we collaborate well, align on the aesthetic direction, and see consistent growth/engagement during the trial, we want to transition this into a long-term, ongoing monthly partnership. What You'll Do: Content Strategy & Calendar: Build and execute a monthly content calendar across Instagram/Facebook (Feed, Stories, Reels), & TikTok. Content Creation (Short-Form Video): Edit and produce engaging vertical videos. You will use a mix of our existing asset library, user-generated content (UGC), and trending audio to create seamless, on-brand Reels and TikToks. Aesthetic Curation: Maintain a beautiful, cohesive Instagram grid. You know how to visually convey premium quality using clean lines, thoughtful spacing, and lifestyle mood boards. Copywriting: Write compelling, on-brand captions Feature the Benefits: Brainstorm creative content concepts that visually prove our unique selling points (e.g., waterproof wear, active lifestyle styling, jewelry stacking/layering tutorials). Requirements: Proven experience managing organic social media for scaling DTC fashion, jewelry, or premium lifestyle brands. Strong Video Editing Skills: Expert level with CapCut, InShot, or native TikTok/Reels editing tools. An elite eye for visual aesthetics, color harmony, and current social media design trends. Excellent, witty, and engaging copywriting skills that match an elevated, yet accessible brand voice. Up-to-date knowledge of social media algorithms, SEO optimization (captions/hashtags), and viral video structures. To Apply, Please Provide: A link to your portfolio or social handles you currently manage (ideally in the jewelry, fashion, or lifestyle space). 2–3 specific examples of short-form vertical videos (Reels/TikToks) you have edited/produced that performed well. Please start your proposal with the word "Organic" so I know you've read this entire brief. Looking forward to seeing your creativity!