Outreach Specialist for B2B Consulting (Lifecycle Marketing / Fintech & Consumer Apps)

I run an independent lifecycle marketing consultancy specializing in CRM strategy, email/SMS/push automation, and retention for B2C fintech and consumer apps (using platforms like Braze and Customer.io). I'm looking for someone to run consistent, personalized LinkedIn outreach to help build my consulting pipeline. What you'll do: - Identify and connect with relevant prospects on LinkedIn (I'll provide target criteria: company type, role/title, growth stage — e.g., marketing leaders at Series A–C consumer fintech or B2C subscription apps) - Send personalized connection requests and follow-up messages using templates I provide (with room for light customization per prospect) - Track outreach activity, responses, and conversion in a shared spreadsheet or CRM - Flag warm leads or interested replies for me to take over directly - Refine messaging based on response rates What I'm looking for: - Proven experience with LinkedIn outreach/lead gen for B2B or consulting services (please share results from past campaigns — response rates, meetings booked, etc.) - Ability to create genuinely personalized, not templated - Familiarity with LinkedIn Sales Navigator - Comfortable working independently with a weekly check-in To apply, please include: - A brief description of a similar outreach campaign you've run and its results - Your approach to keeping outreach personalized at volume