PR Outreach

We are a civil rights law firm based in New York. Our attorney represents victims of false arrest, police brutality, wrongful arrest, racial profiling, and civil rights violations across all five boroughs of New York City. We are a mission-driven practice dedicated to serving communities that have been underrepresented in the legal system and underserved by the institutions meant to protect them. We are building our media presence and looking for someone who understands this space, has existing relationships in civil rights, police accountability, or social justice media, and knows how to get a compelling story in front of the right people. The Role We are trying to pitch stories and angles to journalists and podcasts. We have a fully developed target list of journalists and podcast hosts covering NYPD accountability, criminal justice reform, and civil rights in New York City. We need someone to own the pitching, manage follow-up, and help us build real relationships with media contacts in this space. We are specifically interested in candidates who already have connections within civil rights journalism, police accountability reporting, or criminal justice reform podcasting. Warm relationships matter more to us than volume. What You Will Do Pitch journalists at outlets covering NYC policing, civil rights, and community news on behalf of our attorney as an expert source Pitch podcast hosts in the civil rights, criminal justice reform, and legal spaces for guest appearances Personalize pitch emails using approved templates and talking points — nothing generic, nothing that reads as AI-generated Track all outreach in a shared spreadsheet including who was contacted, when, responses received, and follow-up dates Follow up consistently — once after one week, again after two weeks if no response Monitor news daily for breaking NYPD and civil rights stories that create timely pitch opportunities Coordinate scheduling when a journalist or podcast host responds — connect them with the attorney's availability Report weekly on outreach activity, responses, and placements secured What We Are Looking For Proven experience pitching journalists or podcast hosts — PR agency, in-house communications, or journalism background preferred Existing relationships with journalists or podcast hosts covering civil rights, police accountability, criminal justice reform, or community news in New York City is a strong plus Excellent writing skills — pitches must feel personal and human, not templated or AI-generated Organized and self-directed — you will manage your own outreach pipeline and follow-up schedule Familiarity with the NYC media landscape Genuine alignment with civil rights and social justice values Feedback and strategy — if you have additional ideas on how to run this project better, we want to to hear about it. What We Provide A fully researched and organized target list of journalists and podcast hosts with contact information and custom pitch angles for each Approved pitch email templates ready to personalize and send Clear weekly goals and metrics Direct access to the business manager for questions, approvals, and scheduling To apply please submit a brief overview of your relevant PR or media outreach experience, examples of placements or pitches you have executed, and your proposed rate.