Outside Billboard Creative for Custom Closet Company

The Project Closets by Design Salt Lake City needs a designer for a sequential two-billboard campaign. Two boards, one connected idea. A consumer who sees both should experience a campaign — not two unrelated ads. Board 1 — Freeway Bulletin (14' × 48') Freeway speed. 3 seconds. One idea. Brand introduction. Board 2 — Freeway Bulletin (14' × 48') Right after board # 1. Should use a creative message. "see this board, then see the other" The Strategy Board 1 creates tension — a question, a punchline setup, a problem statement, or just intrigue. Board 2 delivers the resolution — the answer, the punchline, the brand reveal. Why It Works Open loop psychology. The brain hates unresolved patterns. Once you read Board 1, you're involuntarily engaged — you have to see what comes next. Attention is captured without effort. Active processing. The few seconds between boards forces the brain to hold the message and anticipate. That cognitive engagement burns the brand into memory far deeper than a single passive impression. Recall multiplier. People remember sequences better than standalone facts. The two-part structure mimics how jokes, stories, and conversations work — formats the brain is already wired to retain. Repeat exposure on the same trip. Commuters hit both boards daily. The sequence becomes a ritual, building frequency without buying more boards. Talkability. A clever two-board sequence gets repeated — to a spouse, a coworker. Earned word-of-mouth from a static medium. The Brand Custom home organization. Reference: closetsbydesign.com Deliverables Two complete sequential concepts (two ideas each - four designs total), presented as side-by-side mockups. Final print-ready files upon approval — CMYK, 300 DPI, outlined fonts, layered source files (AI or PSD). Full ownership transferred on payment. Your Proposal Must Include OOH or large-format portfolio samples Your fixed price and timeline One sentence on how you approach the difference between freeway-speed and neighborhood-speed creative Generic proposals will not receive a response.