Owned Community & Gamification Strategist / Manager

The opportunity We’re a premium equestrian lifestyle brand with an app-based loyalty and community program that’s become one of our fastest-growing channels. It combines three things in one app: shopping, a status-based rewards program, and an owned community platform built on Invision Community (IPS). The community is growing strongly, but largely on its own momentum. We now want to invest properly in it. We’re looking for an experienced owned-community and gamification specialist to audit what we have, build a strategy and roadmap with us, and then drive it forward hands-on, configuring the platform, shaping the content and gamification, and keeping that all-important feeling of progression alive for our members. What you’ll do This is a phased engagement: audit → strategy → execute & manage. 1. Audit our community platform, gamification mechanics (badges, ranks, missions, tiers), content, UX and onboarding journey, and benchmark against best-in-class owned communities. 2. Build a strategy and roadmap with us (created by you, agreed by us) to deepen engagement, brand loyalty and a sense of progression. 3. Execute and project-manage the agreed plan. Configuring Invision Community directly, running the content and gamification calendar, and briefing anything that needs app/website code into our in-house developers. Where we want to go We want to lean much harder into gamification and progression: challenges, collections, badges, prizes, seasonal quests, leaderboards etc. Mechanics that make ranking up feel rewarding and fun. We also need a thorough review of UX and onboarding so the experience is as slick, clear and engaging as possible from the very first session. You’ll have a clear set of priorities to progress (especially anything configurable within Invision Community), plus the freedom to surface and propose your own ideas from the audit. You’ll likely be a strong fit if you have •Deep, hands-on Invision Community (IPS) expertise, you can configure Achievements (ranks, badges, point rules), Clubs, Gallery, Calendar/Events, streams, member groups, moderation tools and onboarding flows yourself, without needing a developer for platform configuration. •A track record of growing engagement in an owned community (not just social channels) including measurable lifts in active contributors, retention and participation. •Strong gamification design instinct; you understand progression psychology, missions/quests, badges/collections, challenges and seasonal mechanics, and how to keep them fresh. •Community UX and onboarding experienc. You can diagnose friction and design a clearer, stickier first-run experience. •Comfort working to a strategy you’ve built and agreed, then project-managing and executing it, and briefing code work cleanly to a dev team. Nice to have •Experience with a loyalty platform (we use Antavo) or similar tier/missions/points engines, and how community gamification interplays with a loyalty program. •Background in community-commerce, lifestyle, membership or fan communities. •Familiarity with the equestrian / lifestyle / hobby space (helpful, not essential, passion for community matters more). •Light content/creative skills (copy, briefing visuals) and analytics fluency. How we’ll work •You’ll own platform configuration directly within Invision Community. Anything requiring app or website code is briefed into our developers, you won’t need to write code. •Phased: an initial audit + strategy sprint, then an ongoing execution/management engagement. [Suggested: fixed-scope audit & strategy phase first (e.g. 2–4 weeks), then a rolling monthly engagement of a set number of agreed hours per week. •Rate / budget: We would prefer a fixed cost for the audit phase; with an ongoing hourly rate and set monthly hours thereafter. •This is expected to be a 3-6 month project with the potential for an ongoing contract thereafter. We’ll share a detailed brief and program background (under NDA) with shortlisted candidates. We’re excited to find someone who can make this community genuinely thrive.