PPC Auditor / Consultant (Google Ads & Meta Ads)

We are looking for an experienced PPC Auditor / Consultant to review and oversee our paid advertising efforts across Google Ads and Meta (Facebook & Instagram) Ads. Our campaigns are already being actively managed by dedicated Google Ads and Meta Ads managers. This role is not for day-to-day campaign management. Instead, we need an independent expert who can provide strategic oversight, identify opportunities for improvement, and ensure our ad spend is being utilized effectively. Responsibilities Review Google Ads and Meta Ads account performance on a weekly basis. Audit campaign structure, targeting, bidding strategies, audiences, creatives, landing pages, and conversion tracking. Identify inefficiencies, missed opportunities, and areas for optimization. Evaluate the work being performed by the existing ad managers. Provide strategic recommendations to improve ROAS, lead quality, conversion rates, and overall campaign performance. Review reporting accuracy and tracking setup. Stay updated on platform changes and recommend best practices. Weekly Deliverables At the end of each week, you will provide: A concise performance summary. Key findings from your audit. Recommended action items and priorities. Strategic suggestions for scaling or improving campaigns. Feedback on account health and management quality. Requirements Proven experience managing and auditing Google Ads and Meta Ads accounts. Strong understanding of conversion tracking, attribution, GA4, and landing page optimization. Ability to identify performance issues and communicate recommendations clearly. Experience working with lead generation and/or eCommerce campaigns. Excellent analytical and reporting skills. Engagement Details Hourly consulting role. Expected commitment: a few hours per week. Long-term opportunity for the right candidate. Must be able to provide actionable insights rather than general observations. When applying, please include examples of PPC audits you have conducted, along with any measurable improvements that resulted from your recommendations.