PPC & Ad Funnel Specialist (Facebook/Google) for Personal Injury Law Firm - Arizona

We are an Arizona-based personal injury law firm looking for an experienced PPC and digital funnel specialist to help us generate and convert more accident case leads (car accidents, slip and fall, wrongful death, etc.). We need someone who can own the full paid acquisition funnel end-to-end, including: - Building, launching, and managing Google Ads campaigns (Search, Local Services Ads/LSA experience a huge plus) targeted at personal injury / accident-related keywords in Arizona markets - Building, launching, and managing Facebook/Instagram ad campaigns designed to generate qualified accident case leads - Designing and building high-converting landing pages and lead capture funnels (forms, click-to-call, chat widgets, etc.) - Writing or overseeing ad copy and creative direction for both platforms - Setting up and monitoring conversion tracking, call tracking, and analytics (Google Analytics, Google Tag Manager, CallRail or similar) - Continuously testing and optimizing campaigns to lower cost-per-lead and improve lead quality/intake rate - Providing regular reporting on spend, leads, cost per lead, and ROI Ideal candidate has: - Proven experience running PPC/paid social specifically for personal injury or other legal services (or a highly competitive, high-CPC vertical) - A strong portfolio or case studies showing funnel results (lead volume, cost per lead, conversion rate) - Familiarity with legal marketing compliance and Google's policies around legal ads - Strong communication skills and ability to explain strategy/results clearly This is an ongoing relationship - we're not just looking for a one-time setup but a long-term partner to keep improving performance over time. Please include in your proposal: relevant experience (especially legal/personal injury or similar high-CPC industries), example results/metrics from past campaigns, and your recommended approach for a new PI law firm funnel in a competitive market like Arizona. We are open on budget and want to see your proposed rate/structure based on scope.