PPC Google and Bing Ads Expert

In need of a Google & Bing Ads specialist to launch and scale a digital product. Must think outside the box and be creative when approaching this project. Experience with warming ad accounts and pre-lander page funnels. We are seeking a skilled PPC and CPA bidding expert to manage and optimize our Google and Bing ad campaigns. These ad accounts are brand new. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance metrics, and making data-driven decisions to enhance campaign effectiveness. If you have a proven track record in PPC advertising and are passionate about driving results, we would love to hear from you. Please provide case studies and examples of past success. See below for more detailed review: Scope of Work: Build (weeks 1–2) -Set up campaign structure across Google Ads and Bing Ads inside our manager accounts (details below). -Keyword research and account architecture (campaigns, ad groups, match-type strategy). -Write and structure responsive search ads (RSAs) with strong, tested creative. -Build out negative keyword lists -Configure conversion tracking and confirm it fires correctly before spend begins. Launch & optimize (weeks 2–12) -Launch campaigns and manage bid strategy (Target CPA / ramp mechanics as appropriate). -Ongoing negative keyword refinement, search-term mining, budget pacing. -Weekly performance reporting: spend, CPA, ROAS, conversion volume, notable changes. -Weekly 30-minute walkthrough with our team explaining what you changed and why. Knowledge transfer is part of the paid scope. Transition (month 3+) -Either hand off to our internal team with documentation, or continue as ongoing vendor at a reduced retainer. We'll decide based on performance. What You Own vs. What We Own This is non-negotiable and stated up front so there are no surprises: We own the accounts. All Google Ads and Bing Ads accounts are created under, or linked to, our entity's manager (MCC) accounts. Billing runs on our payment method. We own the assets. All campaigns, ad copy, keyword lists, conversion data, audience data, landing pages, domains, and customer records are the property of our entity — regardless of who built them or whose login they were created under. You get revocable access. You'll be added as a user to our accounts with the access level needed to do the work. Access can be modified or removed at our discretion. On termination, all work product remains ours and access is removed. Nothing walks out the door with you. None of this reflects on trust — it's how we run every vendor relationship. It protects you too: clear boundaries, clean handoff, no ambiguity about who owns what.