PPC/Paid Social Specialist for Short-Term Campaign Testing & Data Generation Project

We are looking for a Social Media Marketing Campaign Specialist to support a short-term project involving paid advertising campaigns across multiple social media platforms. Our goal is to run controlled advertising campaigns across different platforms and generate sufficient campaign and audience data for analysis. The ideal candidate should be able to: • Develop a practical and cost-effective paid social media campaign strategy • Recommend the most suitable platforms based on our objectives and budget • Help create and configure advertising/business accounts where required • Set up and launch paid campaigns across platforms such as Facebook/Instagram, LinkedIn, X, TikTok, Google/YouTube, or other relevant channels • Implement tracking parameters and campaign structures that allow us to generate useful marketing data • Monitor campaigns and make adjustments to improve reach, engagement, conversions, and data quality • Advise us on how to achieve meaningful campaign results while keeping advertising spend economical • Provide a summary of campaign performance, observations, and recommendations We are particularly interested in someone with hands-on experience managing paid campaigns across multiple social media advertising platforms and who understands how to design campaigns for testing, experimentation, and analytics. Please apply with: • Platforms you have hands-on advertising experience with examples of similar multi-platform campaigns you have managed • Your expected fee or hourly/project rate This is initially a project-based engagement, with potential for additional work depending on the results.