PPC Roofing Campaign Audit

We are a growing roofing company looking for an experienced Google Ads specialist to perform a complete audit and optimization of our existing Google Ads account. Our account currently includes: ● Google Search Campaigns ● Performance Max Campaigns We are looking for someone who has extensive experience managing PPC campaigns specifically for roofing companies and understands the unique challenges of lead generation in the roofing industry. Scope of Work The selected freelancer will be responsible for: ● Performing a full audit of our existing Google Ads account ● Reviewing campaign structure and organization ● Auditing Search and Performance Max campaigns ● Reviewing and optimizing keyword strategy ● Building and refining negative keyword lists ● Reviewing search term reports ● Auditing bidding strategies and budgets ● Reviewing audience targeting ● Evaluating ad copy and asset performance ● Reviewing geographic targeting settings ● Identifying wasted ad spend and inefficiencies ● Setting up and verifying conversion tracking ● Setting up proper call tracking and lead tracking ● Ensuring form submissions and phone calls are accurately tracked ● Reviewing Google Tag Manager, GA4, and conversion integrations ● Providing recommendations for improving lead quality and cost per lead ● Implementing approved optimizations We are looking for someone who can identify issues we may not be aware of and provide actionable recommendations backed by data. Requirements Applicants MUST have: ● Extensive Google Ads experience in the roofing industry ● Proven success managing PPC campaigns for roofing contractors ● Experience with Search and Performance Max campaigns ● Experience setting up advanced conversion tracking ● Strong understanding of lead generation and local service businesses ● Ability to explain findings and recommendations clearly To Apply Please provide: 1. Examples of roofing companies you have managed Google Ads campaigns for 2. Case studies or performance results you have achieved 3. References from roofing contractors if available 4. Details of your experience with conversion tracking and call tracking 5. A brief overview of how you would approach auditing our account Applications without roofing-specific PPC experience will not be considered. We are looking for a long-term partner if the audit and optimization process is successful. Please provide a fixed price cost for campaign audit and implementation.