PPC Specialist Needed – Google resetup + Management (B2B SaaS, UK)

PPC Specialist Needed – Google + Management (B2B SaaS, UK) Budget: $600/month Engagement: Ongoing Location preference: UK-based preferred, open to global About Us We're a UK-based B2B SaaS platform targeting professionals. We have existing Google ad campaigns set up. We need an experienced PPC specialist to audit everything, get it right from the start, and take ownership of ongoing management. What We Need Phase 1 – Full Audit and Pre-Launch Review (Priority) - Review all existing Google Ads campaign structures before activation - Audit targeting, bidding strategy, ad copy, landing page alignment, and conversion tracking - Identify gaps, inefficiencies, or structural issues - Deliver a written audit report with clear recommendations - Make agreed changes and get campaigns ready to launch Phase 2 – Ongoing Management - Active management of Google Ads campaigns - UK-only targeting initially, with expansion to US and Europe once we have a solid CPA baseline - Regular performance reporting (weekly or bi-weekly) - Continuous optimisation: A/B testing, negative keywords, audience refinement, bid adjustments - Clear communication and proactive suggestions Phase 3 – LinkedIn Ads (Future), nice to have not required. - LinkedIn expansion when additional budget is confirmed - Management fees will increase to reflect additional platform workload Ideal Candidate - Proven experience managing B2B Google Ads campaigns - Comfortable with SaaS or app-based products targeting professionals - Strong understanding of UK market targeting and GDPR-compliant ad practices - Experience optimising for lead generation and cost-per-acquisition (CPA) - LinkedIn Ads experience is a bonus - Clear, professional communicator who can explain strategy in plain English To Apply Please include: 1. Examples of B2B PPC campaigns you have managed (results where possible) 2. Your approach to auditing an inactive campaign before launch 3. How you would structure reporting for a small SaaS team 4. Confirmation you are comfortable working within a $600/month management fee at this stage, with scope to grow We're looking for someone to grow with us as the ad budget and platform scope expands. Quality over quantity.