PPC Specialist for Google Ads Online Gambling

We are looking for an experienced Freelance PPC Specialist to manage and optimize Google Ads campaigns for online gambling brands, with a primary focus on casino and sportsbook. Hands-on Google Ads experience. Proven track record managing PPC campaigns in the regulated online gambling industry, particularly casino and sportsbook. Deep understanding of gambling advertising policies, compliance requirements, and geo-specific regulations. Experience with search, Performance Max, display, remarketing, and conversion optimization. Strong analytical skills with experience using Google Analytics 4, Google Tag Manager, and conversion tracking. Ability to optimize towards CPA, ROAS, FTDs, and player LTV. Experience with keyword research, ad copy testing, bid strategies, audience targeting, and landing page optimization. Responsibilities: Plan, launch, and manage Google Ads campaigns across multiple regulated markets. Continuously optimize performance to maximize qualified registrations and first-time depositors (FTDs). Monitor budgets, bidding strategies, and campaign performance. Produce regular performance reports with actionable insights. Stay up to date with Google Ads policy changes affecting the gambling sector. Preferred: Familiarity with affiliate and operator business models. Experience running campaigns across multiple markets. Ability to consult on custom-built campaign management tools, internal reporting dashboards, APIs, tracking infrastructure, and proprietary bidding/optimization technology. Comfortable collaborating with developers and product teams to improve tracking, reporting, and campaign automation.