[PTBR or US] Logo & Brand Identity Designer for Lo-Fi/Indie Music Project

Posted 2 weeks ago

Worldwide

Summary

Hi! I am looking for a talented brand identity designer to create the logo and a practical Brand Guide for my musical project, "dwii". ABOUT THE PROJECT & BUDGET: This is a 100% independent, solo music project. Because it is entirely self-funded, my budget is limited, but I have a very clear creative direction and a highly detailed PDF briefing to make the workflow as smooth and fast as possible. THE VIBE & AESTHETIC: "dwii" is an artistic project focused on lo-fi, indie, city pop, and live acoustic loops. The core message of the project is about slowing down, bringing positivity, and creating a calming refuge from the fast-paced urban life. Visual Mood: Nostalgic (70s/80s vibe), minimalist, intimate, and comforting. Colors: Pastel tones, specifically soft blue, beige, and soft green. Imagery Style: Analog photography, natural light, and simple, calm urban environments. Musical References: Men I Trust, HYBS, FKJ, Mondo Loops, and Cigarettes After Sex. THE DELIVERABLES: Logo Design: Primary logo and a simple brand mark/icon that fits the minimalist and zen aesthetic. Brand Guide: A practical manual including the official color palette (hex/RGB/CMYK) and typography guidelines. Layered Source Files (Crucial): I am a senior motion designer, so it is strictly required that all final files are delivered in open, fully editable, and well-organized vector formats (AI/EPS). I will be animating the logo for my live performances and videos, so clean layers are a must. THE IDEAL CANDIDATE: Has a portfolio showcasing organic, minimalist, analog, or pastel aesthetics. Understands how to translate feelings of "calmness", "contemplation", and "mindfulness" into a visual identity. To apply, please include links to relevant projects in your portfolio that match this chill, analog vibe. Please start your proposal with the word "dwii" so I know you have read the full description. Looking forward to connecting!

  • $50.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Graphic Design
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:2 weeks ago
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jul 23, 2019
  • Brazil
    Rio De Janeiro5:05 PM
  • $195 total spent
    7 hires, 0 active

Explore similar jobs on Upwork

Graphic Design
Logo Design
Branding PackageHourly‐ Posted 3 weeks ago
Brand Naming
Branding Template
Website
Brand Guidelines
Brand Positioning
Graphic Design

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo