On-Page SEO Expert for Local Home Services

We are a local SEO agency specializing in helping home service businesses improve their organic visibility, local rankings, website performance, and lead generation. Our clients primarily operate in industries such as HVAC & plumbing. We are looking for a detail-oriented On-Page SEO Expert who can audit, prioritize, implement, and document improvements across client websites. Experience working with local SEO campaigns and home service businesses is strongly preferred. ROLE OVERVIEW You will be responsible for identifying and resolving on-page SEO issues that affect rankings, crawling, indexing, relevance, user experience, and conversions. This role requires more than generating audit reports. We need someone who can explain priorities clearly, make or coordinate accurate changes, verify implementation, and document completed work. The ideal candidate understands how individual pages support a broader local SEO strategy, including core service pages, location pages, service-area pages, blog content, and supporting topical content. KEY RESPONSIBILITIES - Perform comprehensive on-page SEO audits for local business websites. - Identify and prioritize issues based on impact, urgency, and implementation effort. - Improve page structure, search intent alignment, topical coverage, readability, and conversion paths. - Review and improve internal linking, anchor text, navigation, breadcrumbs, and orphan pages. - Optimize local service pages, city pages, and service-area landing pages without keyword stuffing or low-value duplication. - Maintain clear documentation of findings, priorities, changes, and results. REQUIRED SKILLS AND TOOLS - Strong understanding of modern on-page SEO best practices. - Practical knowledge of local SEO and search intent. - Ability to interpret crawl data, indexing reports, organic performance data, and page-level trends. - Familiarity with keyword research and competitor analysis tools. - Understanding of HTML elements relevant to SEO, including headings, canonicals, robots tags, structured data, and internal links. - Ability to create, test, and validate schema markup. - Understanding of Core Web Vitals and common page-speed problems. - Ability to distinguish high-impact recommendations from low-priority audit noise. - Strong written English and the ability to document work clearly. EXPERIENCE REQUIREMENTS - Demonstrated experience auditing and optimizing real websites. - A portfolio, case study, or clear examples showing measurable improvements from on-page SEO work. - Experience implementing recommendations, not only delivering automated audit exports. - Experience with local SEO campaigns is strongly preferred. - Experience with HVAC, plumbing, roofing, electrical, or other home service businesses is a major advantage. - Experience managing multi-location, service-area, or location-page strategies is preferred. NICE TO HAVE - Experience with CORA SEO Software or Surfer - Have done Koray's SEO course - Familiarity with tools such as Ahrefs, Semrush, etc. - Experience creating SEO briefs for writers and implementation tickets for developers. - Familiarity with local business conversion optimization and lead-generation websites. SOFT SKILLS - Clear, proactive, and reliable communication. - Strong attention to detail and quality assurance. - Ability to meet agreed deadlines and flag blockers early. EXPECTED DELIVERABLES Depending on the project, deliverables may include: - A prioritized on-page SEO audit with clear explanations. - Page-level recommendations and implementation notes. - Recommendations for service pages, location pages, and service-area pages. - Developer-ready tickets for changes outside your access or technical scope. - A completed-work log showing what was changed, where, and why. QUALITY EXPECTATIONS - Recommendations must be specific to the website and page, not copied from a generic checklist. - Every major recommendation should include its rationale and priority. - Automated tool findings must be manually reviewed before being presented. - Changes must follow search engine guidelines and avoid keyword stuffing, doorway pages, fabricated schema, or other risky tactics. - Local landing pages must provide distinct, useful information rather than lightly rewritten duplicate content. - Work must be checked after implementation for errors, unintended changes, and indexing problems. - All deliverables should be organized, easy to understand, and ready for a team member to act on. WORKING RELATIONSHIP - Contract type: Full-time - Budget: 1k-1.2k USD/month - Work style: Primarily asynchronous, with written updates and occasional calls if needed This may become an ongoing working relationship for the right person. We value consistent quality, honest communication, strong documentation, and the ability to take ownership of assigned work. HOW TO APPLY Please submit a focused application that includes: 1. A short introduction describing your on-page SEO experience. 2. Your experience with local SEO, particularly home service businesses. 3. One or two relevant case studies or before-and-after examples. 4. The specific actions you took and the measurable outcomes achieved. 6. Whether you have experience with CORA SEO Software, OR Koray's framework. 8. Your answer to each screening question below. Please do not send a generic proposal. Applications that clearly address this role, include relevant evidence, and answer all screening questions will receive priority. SCREENING QUESTIONS 1. Share one example where your on-page SEO work improved rankings, organic traffic, leads, or indexing. What was the problem, what did you change, and what happened afterward? 2. Walk us through your process for auditing and optimizing a local service page. Which elements do you review first, and how do you prioritize your recommendations? 5. What is your approach to creating or improving city and service-area pages without producing duplicate, thin, or doorway-style content? OPTIONAL PAID TRIAL TASK Shortlisted candidates may be invited to complete a small paid trial before beginning ongoing work. The trial may involve reviewing one provided URL and delivering: - The five highest-priority on-page SEO issues. - A brief explanation of why each issue matters. - Recommended fixes with enough detail for implementation. - One example of an improved title tag, meta description, heading structure, internal-linking opportunity, or schema recommendation. The trial will be evaluated based on accuracy, prioritization, practical reasoning, clarity, attention to detail, and the usefulness of the recommendations. Candidates should not make live website changes during the trial unless specifically authorized.