Paid Ads Expert/Manager

Summary We are a digital growth marketing agency focused on building high-performing marketing campaigns and innovative technology solutions. We’re looking for an experienced Paid Ads Manager with a strong background in the beauty industry to support our growing portfolio of clients. This role is ideal for someone who enjoys working independently, takes ownership of client success, and thrives on developing paid media strategies that drive measurable business growth. You'll play a key role in creating, executing, and optimizing campaigns while collaborating closely with both clients and our internal team. Responsibilities Develop and execute paid media strategies that increase brand awareness, generate leads, and drive revenue across multiple platforms. Create and optimize advertising campaigns tailored to each client's goals, customer journey, and sales funnel. Analyze campaign performance and customer data to identify trends, uncover opportunities, and improve results. Continuously test audiences, creatives, copy, and campaign structures to maximize performance. Manage and optimize advertising budgets across Google, Meta, YouTube, TikTok, and other paid media platforms. Ensure accurate conversion tracking, attribution, and reporting across all campaigns. Optimize campaigns for lower CPL, stronger ROAS, and positive ROI. Participate in client meetings and present campaign updates, insights, and strategic recommendations. Respond promptly to client questions and communications through Slack. Collaborate with internal team members by providing regular project and performance updates. Qualifications 3+ years of hands-on paid media management experience across multiple client accounts. Proven success managing campaigns on Google Ads, Facebook, Instagram, YouTube, TikTok, and other paid advertising platforms. Ability to explain campaign strategies, decision-making, and measurable results from previous work. Strong working knowledge of SEMrush and Canva. Experience managing campaigns for international brands and larger client accounts. Self-motivated, organized, and comfortable working independently while collaborating with a remote team. Entrepreneurial mindset with the ability to thrive in a fast-paced agency environment. Strong understanding of advertising psychology, customer behavior, and buyer journeys. Highly detail-oriented with a proactive approach to campaign optimization. Excellent analytical and problem-solving skills with the ability to interpret data and make informed recommendations. Strong communication, presentation, and client management skills. Comfortable using campaign tracking, reporting, and project management tools. Passionate about staying current with paid media trends, platform updates, and industry best practices. Note: All screening questions must be completed to be considered for this position.