Paid Ads Manager — Coaching/Service Business Experience Required (Meta/Instagram Focus)

We're a career coaching business with high-ticket coaching programs looking for a hands-on paid ads specialist to drive qualified prospects to book a discovery call, primarily on Meta/Instagram (Google Ads a plus). Our close rate on calls is strong, so the goal is cost-effective call bookings directly, not a tiered offer funnel. Starting as a 60-90 day trial with clear KPIs (cost per booked call, ROAS) before discussing anything longer-term. Requirements: -Proven track record with service-based businesses, not e-commerce or B2B/SaaS -Coaching or high-ticket service experience strongly preferred; career coaching is a major plus -Can track and report ROAS/cost per qualified call, not just impressions or CTR -US-based -Hands-on execution to start, not strategy-only consulting Screening Questions: -Share 2-3 case studies of service-based (not B2B) accounts, with ad spend, results, and ROAS or cost per call. -Have you worked with coaches or high-ticket service providers? Describe the results. -Your approach to driving cost-effective call bookings in the first 30 days?