Paid Ads Specialist: Google Ads & Meta | B2B Professional Services

**About the Role** We are looking for an experienced paid ads specialist to manage and optimize our Google Ads and Meta campaigns on an ongoing basis. This is a hands-on execution role — not strategy consulting. You will be actively inside the accounts, making changes, monitoring performance, and reporting results weekly. This is a long-term engagement for the right person. **About The COO Solution** The COO Solution places fractional COOs in the Integrator seat for founder-led, service-based businesses generating $1M-$15M in annual revenue, primarily in the US with some UK engagement. Our buyers are founder-CEOs making a significant operational decision. This is a high-consideration, low-volume B2B professional services category. We are not e-commerce. We are not retail. If your best results are ROAS for Shopify brands, this is not the right fit. **Two Conversion Paths** 1. Contact Us form — bottom-funnel, high intent. Founder fills this out ready to talk. 2. Quiz — top-funnel self-qualification tool via Scoreapp. Three-minute assessment generating a personalized report. **Current Platform Setup** Google Ads — three active search campaigns targeting fractional COO related searches across bottom-funnel Contact Us and top-funnel Quiz conversion paths, plus a blog traffic campaign. Meta Ads — one active lead-generation campaign targeting founder-CEOs in the US and the UK. LinkedIn Ads — paused. Structure intact, ready to reactivate when the time is right. **Tracking Setup** - Google Tag Manager is managing all conversion tracking - GA4 receiving and tracking key conversion events - Conversion events imported into Google Ads - Auto-tagging on, GA4 linked to Google Ads - Experience with GA4 attribution, gclid tracking, and diagnosing conversion discrepancies between GA4 and Google Ads is a strong plus **Known Issues We Are Working Through** - Broad match keywords were matching irrelevant searches — switched to phrase and exact match - Extensive negative keyword list built covering job seekers, competitors, and informational queries - Google auto-apply recommendations were silently making changes — now disabled - Meta audience targeting has been tightened - Landing page has been improved, but the conversion rate from paid traffic remains low **What You Will Do** - Weekly search terms audit with negative keyword recommendations - Proactive monitoring for unexpected campaign changes (auto-apply, budget shifts, match type changes) - Ad copy testing — new headline and description variants every 4-6 weeks - Monthly performance report with CPL trends and clear action items - Budget allocation recommendations across campaigns based on performance data - Conversion tracking verification — ensuring GA4 events flow correctly to Google Ads - LinkedIn reactivation strategy when the time is right **What We Do Not Need** - Shopping campaigns - Display campaigns (deliberately turned off) - Performance Max - E-commerce optimization - Brand awareness metrics We measure success in qualified leads only — specifically Contact Us form submissions from $1M+ revenue businesses and quiz completions within our target CPL. **Requirements** - Minimum 3 years managing Google Search campaigns for B2B professional services or high-consideration service businesses - Strong command of match types, negative keyword strategy, and search term analysis — non-negotiable - Experience with GA4 conversion tracking, GTM, and Google Ads conversion import from GA4 - Meta lead generation campaign experience (not just traffic or awareness) - Comfortable working independently with minimal oversight — we expect proactive identification of issues - Familiarity with low-volume, high-value B2B lead generation - Fluent English — you will be reading and writing ad copy for a US and UK audience - E-commerce experience alone does not qualify for this role **Time Commitment and Rate** - 3-5 hours per week initially while we stabilize performance - Reducing to 1-3 hours per week, ongoing once campaigns are optimized - Weekly check-in preferred - Rate: $35-$50/hr, depending on experience **Screening Question — Required to Apply** Please answer the following in your proposal. Applications without a response will not be reviewed: Describe a B2B lead-generation campaign you managed in which CPL was the primary success metric. What was the industry, what was your target CPL, and what specific changes did you make to improve performance? What was the outcome?