Paid Ads Specialist (Google / Bing / Reddit / X)

We are a US-based ecommerce business in the marine solar and off-grid power space looking for a performance-oriented Paid Ads Specialist to help improve lead quality, conversions, and overall return on ad spend. Our products are more technical and higher-ticket than typical ecommerce products, so we are looking for someone who understands intent-driven marketing and longer customer consideration cycles, not just basic ad management. Platforms of Interest: * Google Ads * Bing / Microsoft Ads * Reddit Ads * X (Twitter) Ads (Facebook/Instagram experience is great, but not the primary focus.) What We’re Looking For: * Strong hands-on experience managing paid ad campaigns * Experience improving ROAS, lowering CPA, and optimizing conversion quality * Ability to analyze campaign performance and make strategic optimizations * Experience with ecommerce and/or technical products preferred * Familiarity with Shopify-based businesses is a plus * Strong communication and reporting skills Responsibilities: * Review existing ad performance and identify improvement opportunities * Build, manage, and optimize campaigns across selected platforms * Improve targeting, keyword strategy, audience segmentation, and conversion tracking * Collaborate on landing page and funnel optimization ideas * Provide regular performance reporting and recommendations To Apply Please include: * Which ad platforms you have managed most extensively * A brief example of a campaign where you significantly improved performance * Experience with ecommerce or higher-ticket products * Your typical approach when diagnosing underperforming campaigns We are looking for someone proactive, analytical, and focused on measurable results.