Paid Ads Specialist for E-commerce

We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta and Google Ads for an e-commerce/DTC brand. Responsibilities: • Plan, launch, and optimize campaigns across Meta Ads Manager and Google Search, Shopping, and Performance Max • Improve ROAS, CPA, conversion rate, and lead quality • Set up and troubleshoot Meta Pixel, Google Tag Manager, and GA4 conversion tracking • Manage Shopify/WooCommerce product feeds through Google Merchant Center and Meta Catalog • Run A/B tests across creatives, ad copy, audiences, offers, and landing pages • Provide clear performance reports and actionable recommendations Requirements: • At least 3 years of hands-on Meta Ads and Google Ads experience • Proven lead-generation or conversion results for e-commerce/DTC brands • Strong knowledge of Meta Pixel, GTM, GA4, and conversion tracking • Experience with Shopify or WooCommerce and product feed integrations • Ability to explain results using metrics such as CPA, ROAS, and conversion rate Nice to have: • Experience with food, candy, or other CPG brands • Klaviyo or Mailchimp experience • Google Ads or Meta Blueprint certification Please include in your proposal: 1. Two or three relevant campaigns you personally managed, including CPA, ROAS, conversion rate, and monthly ad spend 2. Your specific role and contributions to those campaigns 3. A portfolio or case-study link, if available Generic proposals that do not include campaign metrics may not be considered.