Paid Media & Conversion Tracking Specialist

Google Ads + LinkedIn We are looking for a technically strong paid media specialist to improve our B2B advertising, tracking, and campaign performance. What we need You should have hands-on experience with: Google Ads and LinkedIn Campaign Manager GA4 and Google Tag Manager Conversion tracking and attribution B2B lead-generation campaigns Prospecting vs. remarketing/retargeting Keyword strategy and negative keywords Audience segmentation A/B testing and campaign experiments Measuring CTR, conversions, cost per conversion, and lead quality AI-driven search and its impact on keyword and paid-search strategy You should be able to explain campaign results clearly and recommend what to test, change, increase, or stop. What we need help solving We want to improve how we track the path from ad click to meaningful business outcome. This includes identifying what should count as a conversion, validating our current tracking, correcting gaps where necessary, and using reliable conversion data to improve campaign performance.