Paid Media & GoHighLevel Specialist — LinkedIn & Meta Ads

Paid Media & GoHighLevel Specialist — LinkedIn & Meta Ads Overview We are looking for an experienced Paid Media & GoHighLevel Specialist to help manage, optimize, and scale advertising across two growing businesses in the luxury watch industry. This role will initially focus on two areas: LinkedIn Ads for TimelySoles — Review our existing LinkedIn advertising campaigns, identify opportunities for improvement, and optimize them to generate qualified luxury watch buyers and investors. Meta Ads for Watch Trader Suite — Build and optimize new Facebook/Instagram campaigns promoting our AI Agent and Virtual Assistant services to luxury watch dealers and independent watch traders. We aren't looking for someone who only knows how to launch ads. We need someone who understands the entire lead-generation funnel, from the ad placement through client conversion using GoHighLevel. What You'll Be Responsible For LinkedIn Advertising — TimelySoles Audit our existing LinkedIn advertising campaigns Review targeting, audiences, creative, messaging, offers, and conversion strategy Identify opportunities to improve cost per lead and lead quality Develop and test new campaigns, audiences, creatives, and offers Implement retargeting strategies Standardize campaign performance metrics to make performance reviews & optimization easy Help us scale campaigns that demonstrate strong ROI Meta Advertising — Watch Trader Suite Develop Facebook and Instagram advertising campaigns for our growing suite of services for watch traders, including: AI-powered watch sourcing and deal-finding tools Virtual Assistant services You will be responsible for helping us determine the right campaign structure, audiences, creative strategy, offers, and funnels to generate qualified watch trader leads. GoHighLevel Integration & Lead Management GoHighLevel experience is required. Our goal isn't simply to generate leads. We want those leads automatically moved into a system that creates conversations and sales opportunities. You should be comfortable helping us configure and optimize workflows that connect LinkedIn and Meta advertising with GoHighLevel for: Lead capture Contact creation and segmentation Automated SMS and email follow-up Lead nurturing Opportunity/pipeline creation and management Appointment scheduling Sales notifications and handoffs Retargeting audiences Lead source and campaign attribution Reporting on leads, appointments, opportunities, and ultimately revenue Ideal Candidate We're looking for someone who has hands-on experience with: LinkedIn Campaign Manager Meta Ads Manager GoHighLevel Lead generation campaigns B2B advertising Retargeting Landing pages and lead forms Marketing automation SMS/email nurture campaigns CRM pipelines and opportunity management Conversion tracking and attribution Campaign reporting and optimization Experience marketing high-ticket services, SaaS, agencies, luxury products, or B2B services is a major plus. To Apply Please include the following in your proposal: Examples of LinkedIn and Meta campaigns you've personally managed. Your experience with GoHighLevel. Examples of how you've connected paid advertising with CRM automation, lead nurturing, and appointment scheduling. Typical monthly advertising budgets you've managed. How you measure campaign success beyond CPL. Any experience with SaaS, high-ticket services, luxury products, or niche B2B audiences. Please begin your proposal with the words "FULL FUNNEL" so we know you've read the entire description.