Paid Media Manager (Meta, TikTok, YouTube, Pinterest)

We're looking for a highly technical Paid Media Manager to own campaign execution, optimization, reporting, and budget oversight across multiple client accounts. This is not a simple "boost posts" role. We need someone who deeply understands the advertising ecosystems and backend infrastructure across all major platforms. PLATFORMS • Meta Ads Manager (Facebook & Instagram) • TikTok Ads Manager • YouTube Ads / Google Ads • Pinterest Ads RESPONSIBILITIES Campaign Management: • Build, launch, and optimize campaigns across all platforms. • Manage campaigns ranging from simple engagement boosts to sophisticated conversion and full-funnel campaigns. • Develop campaign structures based on client goals (awareness, traffic, engagement, leads, sales, etc.). • Set up and manage A/B tests for audiences, creatives, placements, and messaging. • Monitor pacing and ensure budgets are spent efficiently. Technical Platform Management: • Manage and troubleshoot Meta Business Manager, TikTok Business Center, Google Ads, Google Analytics, and Pinterest Business accounts. • Configure and maintain pixels, Conversion APIs, server-side tracking, custom events, catalogs, and product feeds. • Manage domain verification, attribution settings, audience creation, and UTM structures. • Troubleshoot tracking discrepancies and account issues. Reporting & Budget Oversight: • Track and monitor media spend across all client accounts. • Ensure campaigns remain on budget and properly paced. • Produce weekly and monthly performance reports. • Identify optimization opportunities and provide strategic recommendations. • Reconcile platform spend against internal budgets. Account Infrastructure & Troubleshooting: • Resolve ad account issues, permissions, and access problems. • Diagnose and troubleshoot tracking, attribution, and conversion issues. • Understand account ownership structures, business managers, partner access, and platform best practices.