Paid Media Manager

Paid Media Manager Remote — Freelance, Hourly About Lineout Media Lineout is a digital marketing agency focused on regional and community banks. Bank marketing leaders are managing more channels, tools, and data than ever, often without a clear view of what's actually driving results. Our job is to give them clear strategy, disciplined execution, and reporting they can stand behind. We're fully remote, with a team spanning media, design, development, and strategy. Across everything we do, we hold ourselves to two standards: sweat the details and own the outcome. About the Role You'll manage and optimize paid social and programmatic campaigns across active bank client accounts. That means owning performance, execution quality, and the strategic recommendations that come from the data. We're looking for someone who thinks strategically about performance, identifies growth opportunities, and makes sound optimization decisions that go beyond managing campaign settings. The role is part-time, hourly, and remote, and is structured as an ongoing freelance engagement, with hours based on workload. It’s designed for someone who can step into active accounts quickly and deliver with minimal onboarding. Immediate availability is preferred. Expected Outcomes Here's what success looks like in this role: - Your accounts consistently hit their media targets, with spend pacing on plan. - Errors are caught before launch, not by the client. - Optimization is an ongoing practice, with performance gaps addressed proactively and testing moving forward consistently. - Creative and strategy teams receive clear, data-backed recommendations they can act on. - The team can rely on your execution, communication, and follow-through without needing to re-check your work. Key Responsibilities - Manage and optimize paid social and programmatic campaigns across Meta, LinkedIn, Reddit, and TikTok. - Launch, QA, and maintain campaigns across setup, tracking, budgets, and targeting. - Run ongoing optimization and testing across audiences, creative, and campaign structures. - Turn performance data into strategic recommendations for creative and strategy teams. - Communicate campaign performance, insights, risks, and recommendations clearly across client accounts. Qualifications - 5+ years of hands-on paid social experience across Meta, LinkedIn, Reddit, and/or TikTok. - Programmatic advertising experience is strongly preferred. - A proven track record of structured testing and performance analysis. - Agency experience managing multiple client accounts simultaneously. - Ability to step into active accounts and deliver reliably with minimal onboarding. - Strong written and verbal English communication skills. - Google Ads experience is a plus, but not required. The primary focus of this role is paid social and programmatic advertising. Why Join Lineout? - Competitive compensation. - Opportunity to work on active bank marketing campaigns with meaningful ownership from day one. - Direct communication and fast decision-making. How to Apply Please submit your proposal through Upwork and include: - Your hourly rate in USD - Your English level and comfort working in English on a daily basis - A brief summary of your relevant paid social and programmatic experience