Paid Media Performance Analyst - Google Ads & LinkedIn Ads

# Paid Media Performance Analyst - Google Ads & LinkedIn Ads We are looking for an experienced **Paid Media Performance Analyst** to help us stay on top of our Google Ads and LinkedIn Ads performance and make faster, data-driven decisions. We already have resources executing and optimizing campaigns. What we need is someone who can serve as an **analytical and strategic layer** - continuously reviewing performance, identifying what is changing, spotting opportunities or problems early, and recommending where we should pivot, experiment, or adjust spend. Our leadership team does not have the bandwidth to dig deeply into campaign performance every week. We want someone who can do that for us and translate the data into **clear, actionable recommendations.** ## What You'll Own * Review Google Ads and LinkedIn Ads performance weekly * Track key metrics including spend, impressions, clicks, CTR, CPC, conversions, conversion rate, CPL and other relevant funnel metrics * Compare current performance against prior weeks, rolling averages and targets * Identify meaningful changes, trends and anomalies * Diagnose what may be driving performance changes * Analyze performance by campaign, audience, keyword, creative, offer and other relevant dimensions * Identify campaigns or areas where spend should potentially be increased, reduced or paused * Recommend new experiments across targeting, creative, messaging, offers and campaign structure * Evaluate whether experiments are actually working * Help us understand where we are getting the strongest return from our marketing dollars * Flag issues and opportunities quickly rather than waiting for a monthly review ## What We Want From You We are **not looking for someone who simply sends dashboards or reports numbers.** Every review should help us answer: **What changed?** **Why did it change?** **Does it matter?** **What should we do about it?** **What should we test next?** Your recommendations should be concise and practical enough that leadership and our marketing team can quickly take action. ## Ideal Background * Strong hands-on experience analyzing Google Ads performance * Strong experience with LinkedIn Ads, particularly B2B campaigns * Excellent understanding of paid media KPIs and funnel economics * Comfortable analyzing trends and diagnosing performance changes * Strong Excel / Google Sheets and reporting skills * Experience with GA4 and conversion tracking is preferred * B2B lead generation experience strongly preferred * Ability to communicate insights simply to executives ## Initial Engagement We envision this starting as a **part-time ongoing engagement**, with a structured weekly performance review and recommendations. We would also like the analyst to periodically go deeper into the data and recommend new experiments and opportunities for improving performance. ## When Applying Please briefly share: 1. Your experience analyzing Google Ads and LinkedIn Ads for B2B companies 2. An example of how you identified a meaningful performance change and recommended an action 3. The metrics you would review weekly for a B2B paid media program 4. How you determine whether to increase, decrease or reallocate campaign spend 5. Your proposed weekly hours and hourly rate **Important:** We are looking for someone who thinks like an analyst and growth advisor, not simply someone who produces reports.