Paid Media Specialist - Google Ads + Meta with Strong Tracking Skills (Americas)

We're a small digital marketing agency that's been around 15+ years, working mostly with medical spas and aesthetics practices, plus some restaurants, venues, and local service businesses. We handle websites, SEO, paid ads, social, and email. We act as a real partner to our clients, not a button-pushing vendor. We're looking for someone who owns the paid side end to end — strategy, build, management — and, just as important, the tracking and measurement underneath it. This second part is where we're most selective. The technical side of tracking is where most candidates fall short: setting up conversion tracking correctly, building and troubleshooting in Google Tag Manager, and handling custom code when a setup calls for it. That's exactly the skill set we need most. If you can stand up a clean GA4 and Google Tag Manager setup, debug conversion tracking when it breaks, and explain what the numbers mean, keep reading. **The tracking side (this is critical, not a bonus):** - Hands-on Google Tag Manager — building tags, triggers, and variables yourself, and fixing them when they misfire - Conversion tracking setup across Google Ads, Meta, and GA4 — including knowing when a conversion isn't really firing the way the platform claims - Comfort with custom code (JavaScript, dataLayer, the occasional API) when a setup calls for it - Clean, consistent UTM structure across channels - Looker Studio dashboards built from the data, not just templates - A real grasp of attribution and its limits — you know why platform-reported numbers and actual results don't always match **Tracking in healthcare-adjacent work:** A lot of our clients are medical spas and aesthetics practices. Meta in particular gets restrictive with health-related advertising — limited data, restricted custom audiences, conversion signal loss. We're looking for someone who has run into these walls before and has practical workarounds: server-side approaches, Conversions API, first-party data strategies, whatever keeps measurement honest when the platform fights you. If you've solved this kind of problem, tell us how. **The paid side:** - Google Ads and Meta strategy, setup, and ongoing management (Search, PMax, paid social) - Lead quality review, not just lead volume - Reporting that explains what happened, what changed, and what to do next — in plain language a business owner can act on - Working with our project manager, creative director, and developer to keep campaigns moving **You should have:** - 5+ years running Google Ads and Meta campaigns for real budgets - Deep, demonstrable technical tracking skills (GTM, GA4, conversion setup, custom code when needed) — this is the core requirement - An AI-forward approach — you use AI tools to work faster and sharper, and you're comfortable as we build more AI-assisted workflows - Clear communication and the ability to work well with a small team - Availability in an Americas time zone for overlap **Nice to have:** - Other paid platforms (TikTok, LinkedIn, Microsoft Ads) - Healthcare, medical spa, or other regulated-content advertising background - Landing page and conversion-path thinking **To apply:** Start your proposal with the word **SIGNAL** so we know you read this carefully. Then tell us about a time tracking broke or a platform limited your data — what was happening, how you diagnosed it, and what you did to fix it. This starts as a paid trial on real work before we commit to ongoing hours. We expect roughly 15–20 hours/week to start, with room to grow. ---