Paid Media Specialist – Luxury Wellness Brand (Google + Meta)

Who We're Looking For: A performance marketer with a proven track record selling high-ticket products ($2,000–$10,000+) through paid media. You don't need to have sold cold plunges specifically — but you must understand the longer consideration cycle and trust-building required when someone is spending $5K+ online. Ideal backgrounds: premium fitness equipment, luxury health tech, spa/recovery equipment, home gym gear, supplement stacks with high AOV, or any premium DTC product in the health and wellness space. ✅ Requirements 3+ years running Google and Meta campaigns for high-ticket DTC products Demonstrable ROAS results — we'll ask for case studies or screenshots Expert-level command of: conversion funnels, retargeting, lookalike audiences, Google Shopping, YouTube pre-roll Comfortable briefing and directing creative (video + static) — we have designers Fluent in ROAS, CAC, LTV, CPL — you report in numbers, not vibes Experience with WooCommerce or similar DTC storefronts 💼 What You'll Own Build and manage campaigns across Google Search, Shopping, Display, YouTube, Facebook, and Instagram Weekly creative testing cadence — copy, hooks, offers, formats Scale winners, cut losers, document everything Weekly reporting: spend, revenue, ROAS, scaling decisions Submit your proposal through Upwork only. We do not accept outreach via email, phone, LinkedIn, or any other channel — contacts made outside Upwork are automatically disqualified and will not receive a response.