Paid Media Specialist (Meta + TikTok Ads)

We’re looking for an experienced Paid Media Specialist to manage and optimize our advertising campaigns across Meta (Facebook & Instagram) and TikTok. We're seeking someone who can take ownership of campaign execution, provide strategic recommendations, and help drive measurable business results. Responsibilities • Manage and optimize advertising campaigns within Meta Ads Manager and TikTok Ads Manager • Develop campaign structures, audiences, budgets, and bidding strategies • Create, launch, monitor, and scale paid social campaigns • Analyze campaign performance and provide actionable recommendations • Conduct A/B testing for creatives, audiences, landing pages, and ad copy • Provide guidance and recommendations on ad copy, messaging, and creative direction • Monitor KPIs including CPA, ROAS, CTR, CPC, conversion rates, and overall campaign performance • Deliver regular performance reports and insights • Stay current on platform updates, advertising best practices, and emerging trends Requirements • 3+ years of hands-on experience managing paid social campaigns • Proven experience with both Meta Ads Manager and TikTok Ads Manager • Strong understanding of audience targeting, retargeting, conversion tracking, and campaign optimization • Experience managing advertising budgets and scaling campaigns profitably • Ability to interpret data and make data-driven decisions • Excellent communication skills and ability to explain strategy clearly • Experience advising on ad copy and creative strategy • Ability to work independently with minimal supervision Preferred Qualifications • Experience with e-commerce, lead generation, or direct-response advertising • Familiarity with Conversion API, and attribution tracking • Experience using analytics platforms • Portfolio or case studies demonstrating successful campaign results What We're Looking For We want a proactive partner who can: • Recommend and refine ad copy • Suggest creative improvements • Identify opportunities to improve performance • Take ownership of campaign management from setup through optimization • Work collaboratively while operating independently To Apply Please include: 1. A brief overview of your experience with Meta and TikTok advertising. 2. Examples of campaigns you've managed and the results achieved. 3. Your approach to testing and optimizing ad performance. 4. Your hourly rate 5. Any relevant case studies or portfolio examples. We are looking for a long-term partner if the initial engagement is successful.