Paid Media Specialist

We are seeking a marketer to drive our paid media initiatives across Google Ads, Meta Ads, and LinkedIn Ads, with the goal enhance brand visibility and generating qualified B2B leads. Responsibilities Set up, manage, and continuously optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns Run campaigns across the marketing funnel: awareness, consideration, and conversion Provide guidance on pixel and conversion tracking Build audience segments, including interest-based, lookalike, and remarketing audiences Run A/B tests on creatives, audiences, and ad copy Optimize campaigns to improve performance and reduce acquisition costs Monitor key metrics and provide clear performance reports. Requirements: 3+ years managing Google Ads and Linkedin Ads Experience with Meta Ads Working knowledge of GA4 Familiarity with HubSpot Nice to have: Experience providing landing page and CRO recommendations Experience with B2B industry Screening question Share an example of a LinkedIn Ads campaign you managed for B2B lead generation. What was the target audience, budget range, and result?