Paid Media Strategist (Med Spa Specialization)

Paid Media Strategist (Med Spa Specialization) Remote | Contract-to-Hire | $2k/month to start | Future Salary: $70K–$90K+ # About Carbon Studio Carbon Studio is a growth-focused digital marketing startup specializing in the med spa industry. Our founder previously built a successful agency serving orthodontists across North America with 35+ active clients. Now, we’re taking that proven system of results-driven ad strategy, performance tracking, and client partnership to the med spa world — and we’re looking for a top-tier advertiser to join us in this next chapter. # The Opportunity You’ll be the first advertiser at Carbon Studio and play a pivotal role in our early client success stories. This is a consultant role to start (you can maintain other clients or part-time employment initially), with $2,000/month in total retainer for two to three med spa clients. Once we deliver consistent quality leads, fill appointments through our in-house follow-up manager, and start scaling, you’ll move into a full-time salaried role ($70,000–$90,000/year), with a path to grow into a leadership position managing multiple advertisers. # What You’ll Do * Develop and execute high-performing Meta (Facebook/Instagram) and Google Ads campaigns for med spa clients. * Manage budgets, targeting, creative direction, offer development, and daily optimization. * Proactively strategize seasonal offers and promotions with clients. * Meet virtually with clients to discuss campaign performance, ideas, and next steps. * Communicate updates clearly through client reports and live discussions. * Analyze key performance metrics daily, making fine-tuned adjustments for lead volume and cost-efficiency. * Collaborate with our founder on building internal tools to streamline ad operations, analytics, and reporting. * Stay deeply informed about the med spa space — from trending treatments to seasonal opportunities — and integrate that into your campaign strategy. # Who You Are * A fluent English speaker with excellent communication and presentation skills. * 4+ years of hands-on experience running digital advertising campaigns for med spas or aesthetic clinics (required). * Deep understanding of lead generation, cost per lead optimization, and appointment funnels. * Comfortable working directly with clients, taking strategy calls, and leading campaign discussions. * Skilled in both Meta Ads Manager and Google Ads—other platforms (TikTok, YouTube, etc.) are a bonus. * Analytical and detail-oriented — you check your dashboards daily and care about ROI. * Independent, proactive, and eager to help build something from the ground up. # Growth Path As Carbon Studio scales to dozens — then hundreds — of clients, this role will grow into a senior management position overseeing multiple advertisers and accounts. You’ll be integral in shaping our campaign systems and internal software features that make advertisers more efficient and data-driven. # Details * Start: Immediately * Pay: $2,000/month (flat retainer during beta test phase) * Type: Consultant (1099) with potential to convert to full-time * Location: Remote (video collaboration required as team expands)