Paid Search Manager | Long-Term

We're a digital marketing agency looking for an experienced paid search freelancer to manage and optimize campaigns across a portfolio of client accounts. You'll work directly with our internal team — we handle client communication and strategy sign-off, you own the day-to-day in the accounts. Our book of business is a mix of lead generation (B2B services, professional services) and ecommerce. What you'll do Build, manage, and optimize campaigns in Google Ads and Microsoft (Bing) Ads Handle keyword research, negative keyword management, and search term review Write and test ad copy; manage assets/extensions Optimize toward CPA, ROAS, and lead quality targets — not just click volume Deliver clear weekly/monthly performance notes our account team can bring to clients What we're looking for [3+] years managing Google Ads and Microsoft Ads accounts, ideally agency-side Demonstrated experience across both lead gen and ecommerce — this is not an either/or role Comfortable with Merchant Center, product feeds, and Shopping campaign structure Solid understanding of conversion tracking and attribution; able to spot when data is wrong Confident making budget and bid strategy recommendations, and explaining the reasoning in plain language Reliable communication and turnaround; you flag issues before they become client problems