Paid Search/PPC Manager

NO AGENCIES - INDIVIDUALS ONLY! Hello! Our company owns a number of residential home service businesses in the USA (HVAC primarily, some plumbing & electrical), and I am looking for a true partner for paid search advertising. We have never had much luck due to the high CPCs and Private Equity firms driving up lead costs, but I need to get some baseline campaigns going right away. The basic requirements are: 1. Must be willing to use Time Doctor instead of the Upwork tracker (will enable manual time). We've been burned enough times that this is a requirement until trust is built, unfortunately. 2. Must work past 12 pm CST every day, ideally until 5 pm CST. 3. Must be a brilliant communicator (verbal & written) 4. Must be willing to conduct regular video-on Zoom calls with our team. 5. Must be willing to work in Slack with our team 6. Must be FUN! We are a verrrrry hard-working, fast-paced team, but we have a lot of fun along the way. As far as technical skills: 1. Must be EXTREMELY well-versed in modern paid search. If you are using outdated strategies or tactics, please know that this is not the right fit for you. 2. Must be an expert in every form of analytics related to paid search. 3. Must have at least five years of experience, uninterrupted, running Google Search Ads. 4. Prefer that you have current, validated Google certs. 5. Must have meaningful experience with residential HVAC paid search. To apply, please send a cover letter answering ONLY these questions. Do not send a copy-and-paste cover letter, or you will be archived immediately. DO NOT USE CHAT GPT - Please :) 1. How many years of experience running Google Ads do you have? 2. What are your working hours in the CST time zone? 3. How do you perform in high-stress, fast-paced environments? Thank you! Brad