Paid Social Creative Strategist — iGaming Ad Campaign (Facebook, TikTok, Reddit, X)

We're running a paid media campaign for Sweepstakes brand, and need a sharp creative strategist to lead concept development across platforms for paid social ads. This is not a design execution role — we need someone who can think in creative angles, write strong hooks, and build out testable campaign concepts that a designer can then produce. What you'll be doing: Developing creative concepts and campaign angles for Facebook, Instagram, TikTok, Reddit and X ads Writing hooks, ad copy, overlay text and CTA variations for A/B testing Briefing out visual directions — character-led, promo-led, UGC-style, native content, etc. Creating concept batches per platform (each platform gets its own native treatment — no copy-paste resizing) Supporting creative refreshes throughout the campaign based on performance data Closely communicate with designer, project coordinator and paid media specialists where needed You're a strong fit if you: Have hands-on experience in paid social creative strategy, ideally in iGaming, fintech, apps or entertainment Know what makes a TikTok hook different from a Reddit headline different from an X scroll-stopper Can produce large volumes of concepts quickly without losing quality Understand A/B testing logic — you know how to make two variants genuinely different enough to be informative Have worked directly with a paid media or performance marketing team before Engagement: Ongoing, campaign-based. We'll start with an initial batch to test fit. Budget: Please include your rate and a relevant portfolio or 2–3 examples of past paid social concepts when applying.