Paid Social Manager for E-commerce Growth

# Senior Paid Social Analyst StatBid manages paid social and the wider marketing engine for Shopify and ecommerce merchants. We're a fully remote, globally distributed team, we run open-book, and we're working toward B Corp certification. We manage accounts the way operators do: tied to profit, structured on purpose, and reviewed on a steady cadence. We're hiring a Senior Paid Social Analyst to own the strategy and structure behind a portfolio of paid social accounts. This is a senior seat. You set the direction for the account, decide how it's built and what gets tested, and work out why performance is doing what it's doing, instead of waiting for a roadmap to be handed to you. ## What you'll own **Strategic direction.** Build the roadmap for each account and tie it to the client's business and marketing goals. Define what each campaign is for and how you'll get there across the platforms in the mix. **Account and campaign structure.** Design the account: campaign structure, audience frameworks, retargeting, funnel alignment, and how budget gets allocated. Ground it in a real read of the market, the audience, and the business. **Analysis and diagnosis.** Work across the ad platforms, GA4, Shopify, and our reporting tools, and get to the root cause. When an account isn't hitting its goals, the job is to find out why (the audience is off, the creative isn't landing, the offer is wrong, the structure is fighting you) rather than reporting that the numbers moved. **Hypothesis-driven testing.** Form a clear hypothesis, run it, drive it to a result, and judge whether it worked. In paid social that runs across creative, audiences, offers, campaign structures, and landing pages. The point is reaching a conclusion, not running tests to stay busy. **Creative direction.** Partner with designers and specialists to shape creative direction, messaging, and what gets tested next. You won't be producing the assets, but you decide what's worth making and why, based on what the data and the market are telling you. **Audience and offer strategy.** Plan audiences and offers across both acquisition and retargeting, then keep assessing what's working and what isn't, and why. Treat the first plan as a starting point and keep going from there. **Landing page recommendations.** Look at how paid social traffic behaves on the page using session recordings and CRO best practice, and recommend new pages or changes for the client. You'll recommend; you won't be building the pages. **New formats and tools.** Test what Meta, TikTok, Pinterest, and the rest release, and figure out where each one actually belongs. **Reporting.** Build reports and performance reviews that carry insight and recommendations, not just metrics. Review your accounts on a steady cadence, usually weekly, to keep results tracking against goals. **Communication.** Keep clients and stakeholders in the loop. Update tickets and channels so people know what changed and what's coming, flag issues quickly, and be able to walk a client through their account: what's happening, what's working, what isn't, and what you're doing about it. You don't need to polish the chart, you need to make it clear. **Collaboration.** Work closely with designers, specialists, and the rest of the team so the strategy gets executed and results get communicated clearly. ## What you'll need - 5+ years in paid social, preferably with ecommerce brands - Strong hands-on Meta Ads Manager experience, plus one or more of TikTok, Pinterest, or LinkedIn - A track record building and refining strategy, not just running campaigns - Command of audience segmentation, funnel strategy, creative testing, and conversion-focused campaign planning - Comfort pulling the story together across multiple data sources: GA4, Shopify, and platform reporting - Clear communication and ease working cross-functionally with specialists, creatives, and client-facing teammates - Real ownership over account performance Nice to have: agency experience; feed-based campaigns, catalog ads, or dynamic remarketing; landing page optimization and CRO principles; reporting dashboards and forecasting. ## How the role is scoped You'll make the calls inside the accounts you manage: campaign and audience structure, creative direction and testing, offers, retargeting, and budget pacing within the agreed efficiency thresholds. You'll also help improve how we do the work, and call the exception when an account genuinely doesn't fit the standard playbook. What you won't set on your own: the client's efficiency target, how much they spend, and their brand direction. You manage to those goals and recommend changes when you see them. The client makes the final call. ## Benefits We extend real benefits to every team member regardless of location or employment type: accruing PTO that pays out, mental health days, paid sick and volunteer time, paid holidays including a full winter break, flexible scheduling, medical/dental/vision, life and disability coverage, and a 401(k) with up to a 4% match for eligible employees.