Pardot/Marketing Cloud Account Engagement Template Developer

Role: Pardot / Marketing Cloud Account Engagement Template Developer - Audit, Redesign, Build (Lightning Email Builder) We're a Salesforce, Pardot, and HubSpot consultancy looking for an experienced Pardot (Marketing Cloud Account Engagement / MCAE) template developer for a client project: audit existing templates, propose optimized designs, and build 4 responsive email templates and 3 landing page templates for drag-and-drop editing by a non-technical marketing team. This is fixed-scope work with potential for ongoing template, migration, and consulting projects across our client base. The work: - Audit phase: Review the client's existing Pardot email and landing page templates. Flag deliverability issues, rendering problems, accessibility gaps, code bloat, and editability constraints. Deliver findings as a short written summary. - Design phase: Propose optimal template designs based on the client's goals (lead nurture, event promotion, content offers - we'll share full context), email deliverability best practices (proper text-to-image ratio, alt text, link structure, file weight), and marketer editability. Designs delivered in Figma. - Build phase: Build 4 Pardot email templates in Lightning Email Builder using editable content regions (pardot-region / pardot-repeatable-region), and 3 Pardot landing page templates with modular, marketer-editable sections. - Implement HML merge fields, variable tags, and dynamic content where needed - Full responsive behavior across Outlook (all versions), Gmail, Apple Mail, iOS, and Android - Cross-client testing via Litmus or Email on Acid - Deploy into client's Pardot sandbox, then production - Documentation phase: Deliver basic written documentation covering template structure, editable regions, intended use cases per template, image/copy specs (dimensions, character counts), and dos/don'ts for the marketing team - Record a short Loom walkthrough for the marketing team on how to edit each template Required skills: - 3+ years building Pardot / MCAE templates (please share examples) - Expert HTML email development: table-based layouts, inline CSS, bulletproof buttons, dark mode, fallback fonts - Strong responsive CSS with media query expertise across email clients - Deep familiarity with Pardot Lightning Email Builder syntax and editable region structure - Pardot landing page layout templates, stylesheets, and form handler integration - Email deliverability fundamentals (text-to-image ratio, spam triggers, authentication impact on rendering, link hygiene) - Experience auditing existing templates and articulating what to fix and why - Figma design skills - able to mock up template designs, not just code from someone else's mocks - Litmus or Email on Acid testing experience - Clear written communication - documentation will be read by non-technical marketers Bonus skills (will prioritize): - HubSpot email + LP template development (Marketing Hub, drag-and-drop modules, HubL) - Marketing Cloud Growth Edition experience - AMPscript - Salesforce Marketing Cloud Engagement (the enterprise SFMC product) - Accessibility-conscious development (WCAG basics, semantic HTML, alt text, color contrast) - Pardot-to-HubSpot or HubSpot-to-Pardot migration experience What we'll provide: - Brand guidelines (logo, fonts, colors) - Client goals and use cases for each template - Access to existing templates for the audit - Pardot sandbox + production access - Direct line to our team for questions - no waiting on a client PM Deliverables: - Written audit summary of existing templates - Figma designs for 4 emails + 3 LPs - 4 production-ready email templates + 3 production-ready LP templates loaded into client's Pardot - Written documentation (template structure, editable regions, image/copy specs, dos/don'ts) - Loom walkthrough for the marketing team Timeline: 3-4 weeks from kickoff Budget: Fixed-bid preferred. Share your number based on the scope above. To apply, send: 1. 2-3 examples of Pardot / MCAE templates you've built (links, screenshots, or NDA-redacted versions all fine) 2. One example of template documentation you've produced (or describe what your documentation typically includes) 3. Your proposed timeline and fixed-bid rate 4. One sentence on the trickiest Pardot template problem you've solved and how