Part-Time Content Coordinator / Social Media Manager

About Us We are launching a premium direct-to-consumer men’s lifestyle brand and are looking for someone to help establish a clean, premium, and consistent social media presence from the ground up. This is an opportunity to grow alongside a new brand from the very beginning. ⸻ About the Role This is not a “grow our followers overnight” position. We’re looking for someone who can help build a premium brand through thoughtful, consistent content. Initially, this position is approximately 3–5 hours per week, with the opportunity to grow as the business grows. Our immediate goals are to: * Build a beautiful Mets Facebook/ Instagram presence * Create a consistent content library * Establish a premium visual identity * Help us learn and improve as we grow ⸻ Responsibilities * Create and schedule approximately 2 Instagram posts per week * Create 1–2 Reels per week using existing content * Repurpose product photography, videos, and paid advertising creative * Write captions that fit our brand voice * Maintain a clean, premium Instagram aesthetic * Create simple Instagram Stories * Organize content in a shared content calendar * Lightly monitor comments and messages, flagging anything that requires a founder response ⸻ What We’re Looking For We’re looking for someone who does more than simply schedule posts. We value someone who can: * Bring creative ideas to the table * Teach and explain why certain strategies work * Recommend improvements based on experience * Help us build a premium consumer brand—not just execute tasks * Be proactive and collaborative * Communicate openly and honestly * Think long-term We don’t expect you to know everything, but we appreciate someone who enjoys sharing knowledge and helping a growing business improve over time. If you’re simply looking to complete assignments, this probably isn’t the right fit. If you enjoy helping build brands from the ground up while educating and collaborating with founders, we’d love to hear from you. ⸻ Ideal Experience * Experience managing social media for consumer or DTC brands * Strong eye for branding and aesthetics * Comfortable with Instagram, Reels, and short-form content * Experience with Canva, CapCut, Adobe Express, or similar editing tools * Organized, dependable, and responsive * Able to work independently while communicating proactively Experience with men’s grooming, skincare, fashion, lifestyle, or other premium consumer brands is a plus, but not required. ⸻ To Apply Please include: 1. Links to 3 social media accounts you’ve personally managed. 2. A brief description of your role for each account. 3. Your hourly rate. 4. Approximately how many hours per week you would recommend for a brand at our stage. 5. Why you believe you’d be a good fit for this opportunity. ⸻ Bonus Questions 1. If you were launching a premium consumer brand from scratch, what would your first month of content look like? 2. What’s one mistake you see small brands make on social media that you’d help us avoid? 3. Tell us about a time you taught a client something that noticeably improved their social media or content strategy. ⸻ Compensation * Hourly * Approximately 3–5 hours per week to start