Part-Time Creative Strategist — Real Estate Meta Ads (Spanish + English)

About us: We're a Texas cash-home-buying business. We run Meta (Facebook/Instagram) ads to reach motivated home sellers in Houston and Dallas — owners facing foreclosure, inherited property, problem tenants, divorce, and relocation. Our ads run in casual Mexican Spanish and English. Spanish is our top performer. The role: ~10 hours/week. We need a creative strategist who runs our ad creative end to end — concept, scripts, and hands-on static design. You are the brain behind the creative, not the face. You won't be on camera and you don't need to be an editor. You direct the work. What you'll do: - Design static ads yourself in Canva (or similar) — our proven format is sticky-note style, casual, one pain-point angle per ad - Write short video scripts and tell us what to shoot ("here's the concept, here's the script, go record this") - Write hooks that self-select the exact seller ("Behind on payments?", "Vacant house?", "Tired of tenants?") - When a video needs an editor or a UGC actor, source them and hand off — you manage that, we hire - Review the ad account to see how past creatives performed and let that guide the next batch - Keep a steady output: at least one new creative concept per week Must have: - Direct-response / performance creative experience (not brand or aesthetic-only work) - Hands-on static design — you build in Canva yourself, not just concept and delegate - Casual Mexican Spanish fluency — this is a hard filter, it's our best-performing angle - Strong grasp of hooks and scroll-stopping first-frame writing Nice to have: - Real estate / motivated-seller experience - Comfort reading Meta Ads Manager performance data - A network of editors and UGC actors you can pull from To apply: 1. Send 2–3 samples of direct-response static ads you designed yourself 2. Send one short video script you wrote for a paid ad (any niche) 3. One or two sentences: how do you decide what angle to run next? I care about how you think, not just how it looks.