Part-Time Google Paid Search Specialist for Forensic SEO & Search Engineering Agency

About Rule Your Kingdom: Rule Your Kingdom is a premium forensic SEO and search engineering agency based in Waco, TX, dedicated to building technical SEO systems and digital infrastructure for high-stakes industries where search visibility directly impacts revenue. We serve clients in competitive sectors like law firms, medical practices, dental offices, home services, and eCommerce, capturing demand at the exact moment intent is expressed. Our approach is engineering focused: no smoke, no shortcuts, no wasted spend - only measurable authority built from the ground up through forensic analysis, intent-driven systems, and data-driven strategies. As a Google Partner, we command top spots on Google for our clients, blending creativity with rigorous technical expertise to foster brand loyalty and predictable revenue ecosystems. We're committed to outstanding customer service, honesty, integrity, and educating our clients on complex digital topics. We're expanding our paid search capabilities and seeking a highly skilled Google Paid Search Specialist with strong expertise in both Google Ads and Google Local Services Ads. We utilize both platforms extensively across our client base, and the right person must be highly capable with both. The types of Google paid search clients you may be taking over are in the following industries: automotive repair, residential HVAC, residential painting, roofing, flooring, kitchen and bath resurfacing/refinishing, aviation, and ecommerce sales of high-end sporting equipment. The focus of our proactive marketing efforts is to attract new clients primarily in the fields of law, healthcare, home services, and e-commerce. This is a part-time freelance role starting at 10 hours per week immediately, with the potential to grow to 20 hours per week over the next several months as we continue to grow quickly. There is also the potential to grow into a full-time position if you choose, although you are also welcome to remain part-time if that is your preference. You will represent yourself as our Paid Search Engineering Specialist - a title that aligns with our forensic SEO and search engineering prowess. You'll handle client accounts on our behalf, maintaining our Google Partner certifications by passing required Google tests, such as Google Ads certifications. While not exclusive to us, your work servicing our accounts must embody our engineering mindset: data-driven decisions over intuition, proactive optimization, and alignment with business objectives for maximum ROI. This role requires a blend of technical expertise, analytical acumen, strategic thinking, and strong client-facing communication. You must be open and available to participate in paid client-facing meetings when needed, including client onboarding, troubleshooting, and periodic reporting/update meetings. You will also be expected to periodically provide basic information to our sales team to help us evaluate and land prospective Google paid search clients. This may include helping us determine whether a particular prospective business client is a good candidate for Google Ads, Google Local Services Ads, or both; estimating how many hours of setup would be involved; estimating how many hours of monthly management would likely be required; and recommending appropriate monthly Google Ads spend or weekly Google Local Services Ads budgets. This limited sales-support input is the only activity we would expect you to occasionally perform without being paid, because none of us gets paid unless we land the account. You must be comfortable with that arrangement. If you're a proactive expert who thrives in fast-evolving environments, including 2026 trends like privacy-centric tracking and Local Service Ads, and can deliver measurable results in competitive markets, we want to hear from you. Key Responsibilities: - Manage and optimize Google Ads and Google Local Services Ads accounts for 10 hours weekly initially, then up to 20 hours per week over the next several months (plus more if desired), including setup, ongoing maintenance, and scaling for new clients. - Pass Google Ads certification exams on our behalf to maintain our Google Partner status. Structure campaigns logically based on business objectives, using tools such as Google Ads Editor for bulk changes and the Manager Account (MCC) for multi-account oversight. - Conduct in-depth keyword research and management, incorporating negative keywords to eliminate irrelevant searches and reduce wasted spend. - Implement and refine bidding strategies, including Target CPA and Target ROAS, using a mix of automation and manual controls for budget optimization. - Craft compelling ad copy, including Responsive Search Ads (RSAs), and conduct A/B testing for performance gains. - Enhance ads with extensions and assets, such as site links, callouts, and location extensions, to boost visibility. - Analyze key metrics, including CTR, CPC, Conversion Rate, ROAS, and other relevant performance data, using Google Analytics 4 (GA4) integration to identify trends, underperforming segments, and opportunities. - Set up and maintain conversion tracking, including server-side and first-party data solutions for privacy compliance. - Perform proactive optimizations: search term audits, pausing underperforming campaigns, audience targeting, remarketing, and landing page alignment to achieve 1:1 conversion ratios. - Handle automation wisely - trusting Google's AI where appropriate but overriding to prevent overspending. - Manage and optimize Google Local Services Ads for service-based clients, including profile review, budget recommendations, lead quality evaluation, dispute management where appropriate, and ongoing performance monitoring. - Stay ahead of trends like Performance Max (PMax), privacy-centric tracking, and Local Service Ads (LSAs) for service-based clients. - Provide clear, insightful reporting to internal stakeholders, highlighting ROI and strategic recommendations. - Participate in paid client-facing meetings as needed, including onboarding meetings, troubleshooting meetings, and periodic reporting/update meetings. - Periodically provide basic sales-support guidance to help us evaluate prospective Google paid search clients, including whether Google Ads, Google Local Services Ads, or both are appropriate; estimated setup and monthly management time; and recommended ad spend levels. - Align all efforts with client business goals, such as lead generation and brand awareness, while embodying our forensic, engineering-driven approach. Required Skills & Qualifications: 1. Technical Proficiency & Strategy - Proven expertise in account structure and setup: Organizing campaigns, ad groups, and keywords based on business objectives. - Advanced keyword management and research using tools like Keyword Planner, with strong use of negative keywords to minimize waste. - Mastery of bidding and budget optimization, including automated strategies such as Target CPA and Target ROAS, along with manual in-depth control. - Skilled in ad copywriting and testing: Creating relevant ads, RSAs, and A/B variations for optimal performance. - Proficient with ad extensions and assets to enhance visibility, including site links, callouts, and location extensions. - Expert-level knowledge of Google Ads Editor for bulk edits and Google Ads Manager Account (MCC) for multi-client management. - Strong working knowledge of Google Local Services Ads, including setup, optimization, budget strategy, lead review, lead quality improvement, and ongoing client guidance. 2. Analytical & Data Skills - Strong data analysis and interpretation: Evaluating CTR, CPC, Conversion Rate, ROAS, and other metrics to spot trends and drive adjustments. - Experience implementing conversion tracking, including GA4 integration, to measure true business value. - Ability to improve Quality Score through optimized keyword-ad-landing page relationships, reducing CPC and boosting positions. - Pattern recognition in historical data, especially in post-COVID ad auction dynamics. 3. Optimization & Maintenance - Proactive performance tuning: Regular audits, pausing underperformers, and testing new strategies. - Landing page optimization for relevance, mobile-friendliness, and high conversion rates. Audience targeting and remarketing to refine reach and reconnect with visitors. - Balanced handling of automation: Knowing when to leverage or override Google's AI to control spend. - Ongoing Google Local Services Ads optimization, including evaluating lead quality, recommending appropriate weekly budgets, and identifying opportunities to improve performance. 4. Soft Skills & Business Acumen - Exceptional attention to detail in geolocation, bidding, keyword management, and LSA profile accuracy to avoid budget waste. - Clear communication and reporting: Presenting data digestibly, emphasizing ROI and insights. Strong client-facing communication skills and willingness to participate in client onboarding, troubleshooting, and reporting/update meetings when needed. - Strategic thinking: Aligning campaigns with broader goals like lead generation or awareness. Ability to quickly evaluate prospective clients and provide practical sales-support recommendations regarding Google Ads, Google Local Services Ads, setup requirements, monthly management needs, and recommended ad spend. - Adaptability: Keeping current with AI, privacy changes, server-side tracking, first-party data, Google Local Services Ads, and platform evolutions. Additional Requirements: - 5+ years of hands-on Google Ads management experience, preferably for service-based or high-value clients, such as law, healthcare, home services, and ecommerce. - Strong hands-on experience with Google Local Services Ads. - Current or recent Google Ads certifications. We'll support recertification. - Familiarity with 2026 trends: Performance Max, privacy-centric tracking, and LSAs. - Ability to work independently as a freelancer, starting at 10 hours per week, with the capacity to grow into 20 hours per week over the next several months. - Openness to a role that could eventually grow into full-time if you choose, while also allowing you to remain part-time if preferred. - Strong English communication skills for client-facing representation and internal collaboration. Comfort with periodically providing limited, unpaid sales support to prospective accounts, understanding that none of us gets paid unless we land the account. - Portfolio or case studies demonstrating ROI improvements in competitive markets. Nice To Have: - Familiarity with CallRail, which we use for lead attribution and pay for on behalf of our clients. What We Offer: - Competitive hourly rate based on experience, $50-$70/hour, negotiable. - Opportunity to work with a forward-thinking agency in forensic SEO and search engineering. - Flexible, part-time commitment starting at 10 hours per week, with the potential to grow to 20 hours per week and possibly full-time if desired. - Paid client-facing meetings when your participation is needed. - Access to our tools and resources for efficient management. - Collaborative environment focused on long-term client success and measurable results. If you have the technical chops, analytical mindset, strategic vision, and client-facing communication skills to engineer paid search success in high-stakes markets, apply now! Please include in your proposal: - A brief overview of your Google Ads and Google Local Services Ads experience. - Examples of campaigns you've optimized, with metrics. - Any relevant experience managing Google Local Services Ads for service-based businesses. - Why you're drawn to a forensic, engineering-focused agency like ours. - Your availability, including whether you have the capacity to grow from 10 to 20 hours per week over the next several months. - Your proposed hourly rate. We look forward to partnering with a specialist who can help our clients rule their kingdoms through precision paid search engineering.