Part-Time SEO & Paid Ads Specialist (Google Shopping Focus), Evening Hours

Job Type: Part-time, ongoing (approx. 4 hours/day, 5 days/week) About Us WeDoHalal is an Edmonton, Alberta based halal meat and ethnic grocery marketplace. We recently relaunched our website and are building iOS and Android apps. We serve retail customers B2C and are trying to expand into wholesale B2B (restaurants, grocery stores, mosques, catering companies) in Edmonton. We are looking for a reliable, detail-oriented specialist to own both paid ads and SEO for our website. What You Will Do 1. Paid Ads: Set up and manage Google Search (text) ads and (image) display ads Build and optimize Google Shopping campaigns (this is our top priority channel, as our catalog is weight-based with 1,000+ SKUs) Identify and test other low-CPC ad platforms where relevant Monitor and report on campaign performance, CPC, ROAS, and budget pacing 2. SEO: On-page SEO: meta titles, meta descriptions, schema markup, internal linking, page speed, content structure Off-page SEO: backlink building, local citations, Google Business Profile optimization Keyword research and content recommendations for a niche audience (halal, South Asian, Arab, and African demographics in Canada) Requirements - Proven, verifiable experience with Google Search Ads and Google Shopping campaigns (Merchant Center feed setup, product data optimization) - Solid working knowledge of on-page and off-page - Available for consistent 4 hours Nice to Have - YouTube and TikTok ads experience - App Store Optimization (ASO) basics, our apps are still in development and not yet launched - Experience with local, ethnic, or food/grocery e-commerce brands How to Apply Please include in your application: 1. Two examples of Google Shopping campaigns you have managed (screenshots or case studies welcome) 2. One example of an on-page SEO audit or improvement you have delivered 3. Your available hours in your local time zone and how they overlap with Mountain Time (Canada) Generic applications claiming expertise across every platform listed above without specific examples will not be considered.