Part-Time E-commerce Content Creator & Shopify SEO Specialist

Part-Time E-commerce Content Creator & Shopify SEO Specialist Employment Type Part-time (20 Hours per Week) Remote Position Overview We are looking for an experienced E-commerce Content Creator & Shopify SEO Specialist to take ownership of our Shopify store's content and organic search performance. This role is focused on creating high-quality, SEO-optimized content that improves search rankings, increases organic traffic, enhances the customer experience, and drives more online sales. The ideal candidate understands both e-commerce copywriting and technical Shopify SEO and knows how to optimize every product page, collection page, and content asset for both search engines and conversions. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Primary Responsibilities Shopify SEO • Perform comprehensive keyword research for products, collections, categories, and landing pages. • Optimize product titles using SEO best practices. • Write keyword-rich meta titles and meta descriptions. • Optimize product URLs and handles. • Create SEO-optimized collection pages. • Improve internal linking throughout the Shopify store. • Optimize image file names and ALT text. • Identify duplicate content and indexing issues. • Improve page hierarchy and heading structure (H1, H2, H3). • Optimize all Shopify content for Google Search. • Recommend technical SEO improvements. • Monitor indexing, crawl errors, and performance using Google Search Console. • Track keyword rankings and continuously recommend SEO improvements. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ E-commerce Content Creation • Write engaging, high-converting product descriptions. • Rewrite existing product descriptions to improve SEO and conversions. • Create unique SEO-friendly content for every product. • Write optimized collection descriptions. • Create landing page content for product launches and marketing campaigns. • Improve homepage, category pages, and promotional content. • Maintain a consistent brand voice across the website. • Produce content that improves customer experience and supports purchasing decisions. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Product Page Optimisation Continuously review and optimize product pages, including: • Product titles • Product descriptions • Meta titles and meta descriptions • Product specifications • Product images • Image ALT text • Internal links • Calls-to-action • Related products • Product organization • Content readability • SEO structure ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ SEO Audits Conduct regular SEO audits to identify and resolve: • Missing metadata • Duplicate titles and descriptions • Broken internal links • Missing ALT text • Thin or duplicate content • Crawl and indexing issues • Redirect opportunities • Collection optimization opportunities • Product optimization opportunities • On-page SEO improvements ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Content Optimisation Review and continuously improve: • Existing product descriptions • Collection pages • Homepage content • Landing pages • Promotional pages • Seasonal collections • Featured collections • Navigation content • Evergreen website content ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Organic Growth Support the company's organic growth by: • Identifying new keyword opportunities. • Researching competitors and industry trends. • Monitoring search trends and customer search intent. • Recommending new content opportunities. • Improving click-through rates from Google Search. • Increasing organic traffic. • Increasing search visibility. • Supporting higher conversion rates through better content. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Performance Monitoring & Reporting Monitor and report on: • Organic traffic • Keyword rankings • Indexed pages • Product page performance • Collection page performance • Click-through rates • Google Search Console insights • High-performing keywords • Underperforming pages • SEO improvement opportunities Provide weekly reports that include: • Completed work • SEO performance summary • Key findings • Recommendations • Next steps ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Collaboration • Work closely with the Project Manager and E-commerce Manager. • Collaborate with designers, photographers, and the marketing team. • Coordinate SEO and content tasks to ensure deadlines are met. • Manage daily work using Asana. • Communicate proactively through Slack. • Participate in weekly planning and progress meetings. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Required Skills • Expert knowledge of Shopify • Shopify SEO • E-commerce copywriting • SEO content writing • Keyword research • Google Search Console • Google Analytics 4 • On-page SEO • Basic technical SEO • Image SEO • Collection optimization • Product page optimization • Excellent English writing and editing skills • Experience using Asana for task management • Experience using Slack for daily team communication • Strong attention to detail and organizational skills ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Preferred Experience • 3+ years of Shopify SEO experience. • Experience working with fashion, apparel, or lifestyle brands. • Proven portfolio of Shopify stores and SEO work. • Strong understanding of Google's SEO best practices. • Experience increasing organic traffic and improving search rankings. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Key Performance Indicators (KPIs) Success in this role will be measured by: • Growth in organic traffic. • Improved keyword rankings. • Increased product page visibility. • Higher click-through rates from Google Search. • Improved SEO health of the Shopify store. • Higher-quality product and collection pages. • Increased conversions from organic traffic. • Number of optimized product and collection pages completed. • Quality and accuracy of SEO content. • Reduction in technical and on-page SEO issues. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Systems & Tools The successful candidate should be comfortable working with: • Shopify Admin • Google Search Console • Google Analytics 4 • Asana • Slack • Google Workspace ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Ideal Candidate We're looking for someone who lives and breathes Shopify SEO and e-commerce content. You should understand how customers search, how Google ranks Shopify stores, and how to create content that improves both search visibility and conversions. You are proactive, detail-oriented, highly organized, comfortable working in Asana and Slack, and continuously looking for opportunities to improve the website, increase organic traffic, and grow online sales.