Performance Copywriter for Social Media and Google Ads

We are looking for an experienced advertising copywriter with a proven ability to create copy that generates engagement, enquiries, leads, and sales. This is not a general content-writing role. We need someone who understands how to write persuasive, platform-specific copy for paid social media campaigns, Google Ads, organic social content, landing pages, and lead-generation campaigns. You must be able to demonstrate that your copy has contributed to measurable results such as improved click-through rates, stronger engagement, lower acquisition costs, more qualified leads, or increased conversions. What You Will Help With • Write persuasive copy for Facebook and Instagram advertisements and posts • Create Google Search Ad headlines and descriptions • Develop copy for LinkedIn, TikTok, YouTube, and other campaign platforms • Write engaging organic social media posts • Create hooks, headlines, calls to action, and promotional messages • Turn client services into clear, compelling offers • Write copy for lead-generation forms and campaign landing pages • Develop different copy angles for audience and creative testing • Rewrite underperforming advertisements • Adapt messages for different customer groups and stages of awareness • Support retargeting, promotional, and conversion campaigns • Maintain a consistent client voice across advertisements and social content This Is a Performance Copywriting Role The successful candidate must be able to do more than write polished or creative content. Your copy should be designed to: • Stop people from scrolling • Capture attention quickly • Create curiosity and interest • Communicate value clearly • Address customer needs and objections • Encourage comments, shares, clicks, enquiries, or purchases • Move prospects toward the next stage of the customer journey • Support measurable campaign and business results Applicants whose experience is limited to general blog writing, basic caption writing, or brand content without conversion-focused advertising experience may not be suitable. The Kind of Work You May Support • Lead-generation advertisements for service-based businesses • Google Search campaigns • Facebook and Instagram advertising • Social media promotions and offers • Organic engagement campaigns • Retargeting advertisements • Product or service launches • Appointment-booking campaigns • Local business campaigns • B2B and professional-service marketing • Real estate, logistics, healthcare, property, and other client industries • Landing pages and enquiry forms • Campaign scripts and short-form video hooks • Email or WhatsApp follow-up messages connected to campaigns What We Are Looking For We want someone who: • Has proven experience writing advertising and social media copy • Understands direct-response and conversion-focused copywriting • Can provide examples of copy that produced measurable results • Knows how to write strong hooks and headlines • Understands the differences between Google Ads and social media copy • Can write clearly within strict character limits • Knows how to communicate benefits rather than only listing features • Can identify customer pain points, motivations, and objections • Can create multiple campaign angles from the same offer • Understands calls to action and customer decision-making • Can balance persuasion with credibility • Can adapt to different client voices, audiences, and industries • Is comfortable reviewing performance data and improving copy • Can work closely with media buyers, designers, videographers, and sales teams Evidence of Ability Applicants should be able to provide evidence of their previous performance, such as: • Click-through rate improvements • Engagement rates • Leads or enquiries generated • Conversion-rate improvements • Reduced cost per lead or acquisition • Successful advertisement variations • Before-and-after examples of rewritten copy • Revenue or sales influenced by campaigns • Campaign screenshots or reports where available • Client references or verified testimonials We understand that the copywriter may not control every element of campaign performance. However, you should be able to explain your contribution and how your copy influenced the result. This Role Is a Good Fit If You • Enjoy combining creativity with measurable business results • Think about what will make the audience respond, not only what sounds good • Can turn complex services into simple, persuasive messages • Are comfortable testing and improving your work • Can take feedback from campaign performance without becoming defensive • Can adapt your writing to different platforms and customer groups • Understand that engagement should support a commercial objective • Want to work flexibly across different client campaigns as part of a growing agency network How Performance May Be Measured Depending on the campaign, performance may be reviewed through: • Click-through rate • Engagement rate • Number of leads or enquiries • Conversion rate • Cost per lead • Cost per acquisition • Landing-page conversion rate • Quality of leads generated • Performance of different copy angles • Improvement against previous campaign copy • Revenue or booked business influenced by the campaign Please include some of the following in your application • Examples of social media advertisements you have written • Examples of Google Ads copy you have written • Examples of organic social content that created strong engagement • Measurable results connected to your copy • The platforms in which you have the strongest experience • The industries and types of offers you understand best • A brief explanation of how you research an audience before writing • An example of how you would create several different angles for one offer • Whether you also write landing pages, emails, scripts, or follow-up messages • Your weekly availability We are looking to build long-term relationships with performance-focused copywriters as client demand grows.