Performance Creative Designer (Meta Ads, DTC, US Market)

We have a working sales funnel and proven offer. The challenge is not the funnel itself — creative fatigue has become our main bottleneck. We're looking for someone who can generate and test new creative concepts for Meta Ads that improve performance and help us scale. Current situation * The funnel is already converting. * The offer is validated. * Traffic is running through Meta. * Existing creatives have lost efficiency due to fatigue. * We need fresh angles, hooks, concepts, and creative iterations. * Generate new creative concepts based on the existing funnel and offer. * Create static ads, carousels, and potentially simple video concepts. * Analyze current creatives and identify why they may have stopped performing. * Develop multiple testing hypotheses and creative directions. * Create variations of winning concepts for scaling. * Strong experience with Meta Ads performance creatives. * Understanding of direct-response marketing. * Experience with the US market. * Ability to think strategically, not just design. * Experience working with DTC, subscriptions, education, wellness, or similar consumer products is a plus. When applying, please send 1. Examples of performance creatives you've created. 2. Industries you've worked in. 3. A brief explanation of how you approach creative testing. 4. Any results you can share (CTR, CPA, ROAS, etc.). 5. Your rate and availability. To confirm you've read the entire job description, please start your proposal with the word REAL