Performance Creative Strategist for Scaling DTC eCommerce Brand (Meta Ads)

We're a fast-growing DTC brand scaling aggressively on Meta across multiple markets. We're consistently finding winning creatives and scaling spend — and now we need a dedicated creative strategist to take our creative system to the next level. This is not a social media marketing role. We need someone who thinks in hooks, angles, and buyer psychology — someone who understands what makes a stranger stop scrolling and buy, and can build a creative pipeline that keeps producing winners at scale. You'll own the creative strategy end to end — research, ideation, briefing creators and editors, and analysing performance to feed back into the next round. You won't be doing the editing or filming yourself. You'll be the brain behind what gets made and why. What you'll be doing: - Researching winning creative angles based on customer insights, competitor analysis, and platform trends - Developing creative concepts and writing detailed briefs for UGC creators and video editors - Analysing ad performance data to identify what's working and why — and what to test next - Building and managing a consistent creative testing pipeline — new hooks, new angles, new formats every week - Identifying new creative opportunities — formats, angles, and audiences we haven't tested yet - Staying ahead of Meta platform changes and creative trends that affect performance What we're looking for: - Proven experience developing winning Meta ad creatives for DTC eCommerce brands - Strong understanding of direct response — hooks, angles, buyer psychology, objection handling - Experience briefing UGC creators and video editors to produce performance creative - Ability to analyse ad performance data and translate it into actionable creative decisions - A portfolio of winning concepts you've developed — not just managed - Fast moving, proactive, and opinionated — we want someone who pushes us, not just executes This is an ongoing role with consistent weekly output. If you live and breathe Meta creative and have the results to prove it — we want to hear from you.