Performance Creative Strategist for fast growing DTC Pet Brand

Job description We scaled from $0-$1.4 million in the first 90 days, UK ONLY, now expanding the the US and looking for a Performance Creative Strategist to join our team. You will be responsible for the ideation, scripting, planning, and managing of the entire creative process, with a heavy focus on psychology-based direct response creative across paid marketing channels. This role exists to replace me, the founder. Right now I write the the majority of the briefs going in to the ad account. Within 90 days that should be you. You will own creative strategy end to end - research, concept, angle, script, brief, feedback loop and support any future internal strategists as they onboard in the future. We are looking to hire someone with 3+ years of work experience. The ideal candidate has prior experience creating paid advertisements specifically for Meta, UGC, and direct response marketing, with bonus points for influencer/UGC partnership experience. About us & info: We operate with a small but mighty remote team, we move fast, and we make decisions on data. You will not be starting from a blank page. We have over 10,000 post-purchase survey responses in our customers' own words, a full competitor research corpus, thousands of reviews, and a documented creative framework covering concepts, angles, sub-avatars and sophistication stages. What we need is someone who can turn that into creative that takes spend profitably. What is our culture like & who is a good fit? Culture-fit is our #1 factor when hiring. We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilise creativity to do more with less, and quickly. We use data to make decisions and live by a few core values: work smart, overdeliver and speed is king, We love learning every problem is an opportunity to grow. If you want a stress-free corporate 9-5 job, this isn't it. For this role specifically: we want someone with a point of view. Someone who will tell the founder his brief is wrong and explain why. Someone who reads a losing ad and can say whether it was the angle, the hook, the format or the offer - and is right often enough that we stop guessing. If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a huge role in scaling it - drive results with a group of passionate, smart, hard working people, in an environment without politics or corporate chicanery, with an excellent bonus plan based on performance - you have come to the right place. Key Objectives - CEO OF YOUR DOMAIN - Own the full creative process, from research and concept through scripting to final asset, producing high-converting creative on an ongoing basis. - Drive concept and angle diversity, not just asset volume. We have historically over-produced variations of the same two or three angles. Your first job is to widen that. - Work with our UGC Creative strategist to manage and source new UGC content when you see opportunity to diversify an angle to the UGC format (UGC converts like crazy for us) - Mine our customer research - post-purchase survey responses, reviews, competitor corpus, social comments - to find angles we haven't run yet. - Use Meta performance data to dissect and improve creative, and correctly diagnose *why* something failed. - Maintain our ad account map: which avatars, angles, formats and awareness stages have taken spend, and where the gaps are. - Decide together the next steps needed to scale Meta further through better creative. Requirements - Fluent in English, with native-level instinct for spoken, conversational ad copy. - Direct Response Expertise: 3+ years with performance creative for DTC brands or at a creative agency is a must. - Tools & Metrics:*Proficiency with performance analytics tools such as Triple Whale, Motion, plus spreadsheets and decks to present ideas and outcomes effectively. - Creative & Analytical Mindset: Ability to generate fresh ideas, write scripts, build shot lists, and make data-driven decisions from ad performance. - A framework you can articulate - We want to know where you learned this craft whose work, which agencies, which courses or operators shaped how you think. You should be able to explain your approach and say where you disagree with the people who taught you. - Psychology-based copywriting skills, and an understanding of market sophistication and awareness stages. - No issue working overtime or on weekends if needed. You wouldn't know what to do with your free time if you were working less. You are passionate about your work. - Excellent cultural fit as per our values above. - Excited to play a big role in scaling the company and work closely with the founder. Accountabilities - Brainstorm and pitch weekly ad ideas aligned with direct response principles. - Write 8-12 high-converting ad scripts per week for Meta TBD. - Produce static ad concepts weekly when it fits in the funnel - Analyse performance metrics to derive actionable insights for future campaigns. - Collaborate with editors and designers to ensure ads are visually compelling and on-brand. - Adapt strategies to capitalise on emerging internet trends and consumer behaviours. - Present performance analyses and creative strategy to the team weekly. - Obsession with creative strategy - join in discussion, send through videos you've watched or podcasts you've listened to. - Continuously refine concepts and troubleshoot underperforming campaigns. - Iterate on winning ads to produce more winners. How Our Hiring Works & How We Operate 1. A Loom from you - 4 mins max + portfolio (winning creatives you've scripted) - topics below 2. Initial interview and intro 3. Technical interview + paid test project with the founder. We plan to hire within ~8-10 days of conducting these interviews. We pride ourselves on timely responses and updates for applicants. For this specific role, we will walk you through the long-term vision and the opportunities that have us excited about this business - and how you fit in. We will show you our current structure and where we are headed. Salary Expectation USD $2500 USD to $3500 USD per Month + Uncapped Performance Bonus Structure based on experience and expertise. Please submit a Loom video, maximum 4 minutes, unscripted and in one take, covering these three topics: 1. Intro + Background Your background in performance creative. Then specifically: who taught you/how you learned? Name the operators, agencies, courses, frameworks or people whose work shaped how you think about creative. What did you take from each of them - and where do you now disagree with them? 2. Case study explanation A brief run through of a past experience at a DTC brand, what niche, roughly what spend level, and what did you specifically own versus what someone else did. What were the winning angles, and how did you find them? 3. Walk us through your creative process, how you come up with ideas, how you write the ideas etc.