Performance Creative Strategist

Performance Creative Strategist We’re looking for a performance-obsessed Creative Producer to help us build and scale a serious Meta creative engine for a growing healthcare brand. We need someone who comes from the direct-response/performance marketing world — the type of person who understands how brands like RYZE, Everyday Dose, PetLabCo, AG1, etc. approach creative. We do not care about “branding” or making content that looks good or makes people feel good. No brand guidelines. No bad ideas. If an ad converts below our minimum KPI’s it stays. You'll work closely with our internal marketing lead on strategy, offers, angles, and performance data, then own getting those ideas from concept → finished ad. We're looking for someone who is hungry to test, iterate, learn from the data, and continuously improve creative performance. What You’ll Do We’re looking for both part time and full time strategists. Part time strategists would be expected to work on at least 10 new video ad concepts per month. For each concept, you'll own: * Scriptwriting: Hooks, angles, body copy, CTAs, and variations built specifically for paid social. * Storyboarding: Detailed production direction, shots/B-roll, visual hooks, pacing, and editing direction. * Pre-Production: Coordinate shoots and source/manage videographers, creators, talent, or AI-generated assets as needed. * Post-Production: Hand off footage to our editors, provide editing direction, review cuts, and manage revisions through the final launch-ready ad. You do not need to personally shoot or edit. You need to know what great performance creative should look like and be able to manage the people who bring it to life. To Apply... Please include: 1. 3–5 performance ads you've worked on and exactly what you did 2. Examples of scripts or creative briefs you've written 3. Bonus: Include a Loom breaking down a winning ad in real time. Walk us through why you believe it works — the hook, conversion mechanisms, rhetorical/persuasion frameworks, messaging, visual execution.